NewJeans' Hyein Set To Appear On IU's New Track From Her Upcoming Album 'The Winning'

Excitement is in the air as IU, the powerhouse in the K-pop scene, unveils the tracklist for her upcoming sixth mini album, " The Winning ." In a creative twist that mirrors an online shopping haul, IU dropped a video through her official channels, treating fans to a unique and engaging experience.

The video showcased a lineup of five tracks, headlined by the double title songs "Shopper" and "Holecene." Complementing these hits are "Shh..," "Love wins all," and "I stan U," each accompanied by striking representative images. IU cleverly concludes the video with a snippet of her crystalline voice singing, "Oh I want all I must have all, all," leaving listeners yearning for more.

What sets "The Winning" apart is IU's hands-on involvement in production and songwriting. The title track "Shopper" is a collaborative effort with her long-time musical partner, composer Lee Jong-hoon, renowned for hits like "Leon," "Twenty-three," and "Bbibbi." Adding to the musical prowess is composer Lee Chae-kyu, making this collaboration a promising one. The second title track, "Holecene," showcases IU's prowess in both composition and lyrics, promising a dynamic and captivating musical journey.

IU's penmanship takes center stage as she personally pens the lyrics for all the tracks, promising fans her signature lyrical style. Collaborating with talented musicians like Hong So-jin, Seo Dong-hwan, Zee, and Kim Hee-won, the album is set to reach new heights of musical excellence. The anticipation further spikes with the third track, "Shh..," featuring NewJeans member Hyein and Rollercoaster’s vocalist and singer-songwriter Jo Won-sun, accompanied by a mysterious narration marked with a question mark, adding an intriguing touch to the mix.

Set for release on February 20th at 6 PM KST across various music platforms, "The Winning" marks IU's highly anticipated return to the music scene. With her multifaceted talents and dedication, IU is ready to captivate audiences once again, promising a mini album that is bound to be nothing short of sensational. Get ready to immerse yourself in the musical magic that is IU's "The Winning."


(With AI Inputs)


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