Kylie Jenner Takes On Fashion With Khy, Her New Clothing Line: Here's What We Know

Kylie Jenner is diversifying her business empire. On Tuesday, the 26-year-old founder of Kylie Cosmetics took to Instagram to reveal her newest business endeavor. She introduced her followers to her upcoming clothing line, which she's calling Khy .

In her most recent post, Jenner is captured wearing a lengthy leather trench coat along with a striking pair of vibrant red pumps. Seated gracefully on the beige carpeted floor, she gazes into the camera, showcasing a gentle bronzed makeup appearance that includes a rich burgundy lipgloss. In the caption, Jenner succinctly pens, "Meet Khy."

The Kardashians star also provided a tag to the fresh Instagram account for Khy, guiding users to the brand's new online presence. The official Khy page showcases a solitary photograph of Jenner in the identical trench coat. Jenner's back is turned toward the camera, offering a more detailed view of the leather coat, characterized by its high collar, cinched waist, and voluminous balloon-like sleeves. The first post reads, "Coming soon. Sign up at khy.com."

Additionally, she made a modification to her Instagram bio, incorporating the link to the brand's freshly unveiled website. This link is also prominently displayed on the brand's account, accompanied by the tantalizing statement "Coming Soon."

Fans visiting the website have the option to register for "early access." Nevertheless, neither the official release date nor the early access date has been disclosed as of yet.

Fans inundated the comment section, expressing their enthusiasm for the mom of two's most recent business venture. One individual shared, “i think i love khy.” Celebrity hairstylist Jesus Guerrero added, “Nice to meet you khy !”

A fan of the model speculated that Jenner's recent revelation might be connected to something that Jenner's niece, North West, mentioned during a social media livestream. The user commented, "Is this the brand north was talking about on live? hahahaa 👀."

Although some fans may have picked up on the potential brand reference, Puck News initially disclosed in July that the Khy founder had partnered with the well-known Kardashian collaborators, Emma and Jens Grede. This married business duo is also involved with Kris Jenner, as well as Kim and Khloé Kardashian , on projects such as SKIMS and Good American.

Jenner’s venture into the fashion industry follows her 2012 collaboration with PacSun and her older sister, Kendall Jenner for a brand within the clothing store.

Jenner's foray into the fashion sector comes after her joint venture with PacSun in 2012, as well as her collaborative effort with her older sister, Kendall Jenner, to establish a brand within the clothing store.

In 2012, Jenner shifted her focus to the cosmetics industry, introducing Kylie Cosmetics with a lineup of three lip kits that propelled her career. Four years after the initial launch, Forbes featured her on their cover as the youngest self-made female billionaire, attributing her success to the brand's digital presence and its presence in Ulta stores. Subsequently, in 2019, she sold a majority stake to Coty.

In 2021, Jenner and Coty reintroduced the brand with "all new formulas that are clean and vegan."

Later, Jenner disclosed her forthcoming intentions for Kylie Cosmetics, indicating that the empire is intended for her 4-year-old daughter, Stormi, should she choose to assume control in the future.

"Stormi is my legacy. I'm raising her to be smart and kind and driven. Maybe she will take over Kylie Cosmetics one day? Only if she wants to," Jenner remarked in a special edition of tmrw.

(With AI Inputs)

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