Sitaare Zameen Par: Aamir Khan's Film Sees Impressive Box Office Growth
The film 'Sitaare Zameen Par', featuring Aamir Khan, has garnered a fantastic response from viewers, experiencing a significant increase in its box office earnings over the weekend. Positive word of mouth has greatly benefited this movie, which is an official adaptation of the 2018 Spanish film 'Champions'. The storyline revolves around a suspended basketball coach who is required to perform community service by training a team of players with disabilities for an upcoming basketball tournament.
Day 3 Box Office Collection
As reported by industry sources, 'Sitaare Zameen Par' achieved an estimated earning of ₹29 crore on its third day. The film saw a notable rise in its earnings, having made ₹20.2 crore on the second day. The cumulative earnings of the film now total ₹59 crore.
Aamir Khan's Unique Release Strategy
Reports indicate that Aamir Khan plans to forgo a traditional OTT release for 'Sitaare Zameen Par', opting instead for a pay-per-view model. This approach allows viewers to pay specifically for the film they wish to watch, eliminating the need for a subscription to any OTT platform. This method mirrors the theatrical experience, where audiences pay for individual films, and it is expected to provide greater financial benefits to the producers.
Aamir Khan's Vision for Theatrical Releases
According to insights from a media outlet, Aamir Khan is keen on utilizing this release strategy for 'Sitaare Zameen Par'. A source mentioned, 'Aamir believes that releasing films directly on streaming platforms after their theatrical run discourages audiences from enjoying movies in cinemas. This is also why the film's poster does not feature any streaming logos.'
Cast and Crew Highlights
In addition to Aamir Khan, the film stars Genelia D’souza in a leading role. The cast also includes Aroush Datta, Gopi Krishnan Varma, Vedant Sharmaa, Naman Misra, Rishi Shahani, Ashish Pendse, Samvit Desai, Simran Mangeshkar, Aayush Bhansali, Dolly Ahluwalia, Gurpal Singh, Brijendra Kala, Zeenat Hussain, and Nikhat Khan in significant roles.
Instagram Post
View this post on InstagramA post shared by Aamir Khan Productions (@aamirkhanproductions)