Gold Prices Hit Record High on Akshaya Tritiya 2025: Returns Tripled in Six Years Despite Slump in Demand

New Delhi, April 30, 2025 — Akshaya Tritiya, traditionally considered one of the most auspicious days for purchasing gold in India, saw gold prices hitting an all-time high this year. However, the surging prices have dampened consumer demand, with gold becoming increasingly unaffordable for the average buyer.

Gold Prices Soar 30% Over Last Year

According to data from brokerage firm Ventura

, the price of 24-carat gold has surged over 30% compared to last year’s Akshaya Tritiya. In 2024, gold was priced at approximately ₹73,240 per 10 grams, whereas in 2025, it has reached ₹94,000–₹95,000, marking one of the highest Akshaya Tritiya rates in history. On April 22, prices even touched ₹1,00,000 per 10 grams for the first time, driven by global market instability.

Gold Investment Yielded Triple Returns in Six Years

Despite current affordability concerns, long-term gold investors are reaping substantial returns. On Akshaya Tritiya in 2019, gold was priced at ₹31,729 per 10 grams. This means gold prices have tripled in just six years, making it one of the most rewarding investment assets over the period.

Experts attribute this sustained rally to geopolitical tensions, economic uncertainty

, and currency fluctuations, prompting global investors to turn to gold as a safe-haven asset.

Regional Gold Demand and Trends

Demand during Akshaya Tritiya continues to vary across regions:

• South India remains the largest consumer, accounting for 40% of total sales

• Western India contributes 25%, followed by Eastern India (20%) and Northern India (10%)

Interestingly, while Akshaya Tritiya is prominent in the South, North Indian buyers prioritize Dhanteras for gold purchases. Ventura also notes that although gold sales volumes may fall this year

, the overall industry revenue is expected to remain consistent, thanks to higher prices per unit.

Akshaya Tritiya 2025: Muhurat and Worship Timing

This year, Akshaya Tritiya falls on April 30, with the auspicious worship muhurat scheduled from 5:40 AM to 12:18 PM. The Tithi began at 5:31 PM on April 29 and concludes at 2:12 PM on April 30.

Conclusion: High Prices Shift Focus from Quantity to Value

As gold continues to touch historic highs, consumer behavior is adapting. Shoppers are focusing more on small-ticket purchases, coins, or digital gold, rather than heavy jewelry. Despite the decline in volume, the investment appeal of gold remains strong, especially for long-term wealth preservation.