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Meet Hrithik Roshan's 'Right Hand', Afsar Zaidi, Who Helped Actor To Build Rs 1000 Crore Company

Bollywood heartthrob Hrithik Roshan has ventured beyond the silver screen to co-own India's leading fitness brand, HRX, alongside his business partner Afsar Zaidi. Under Zaidi's leadership, HRX has witnessed remarkable growth, with its revenue surpassing Rs 1,000 crore, competing fiercely with global giants like Nike, Puma, and Decathlon.


Afsar Zaidi's Influence in Bollywood
Zaidi's journey in India's entertainment industry began with the establishment of Exceed Entertainment in 2005. Through Exceed, Zaidi provided a plethora of services to Bollywood stars such as Hrithik Roshan, Saif Ali Khan.


His adept talent management skills and astute business acumen have propelled Exceed to the forefront of India's entertainment industry. Additionally, Zaidi co-founded The House of Pataudi, actor Saif Ali Khan's successful apparel brand, further solidifying his stature in the industry.

From Salaried Employee to Entrepreneurial Success
Zaidi's journey from being a salaried employee at Mahesh Bhupati's Globosport India Private Limited to founding Carving Dreams, a sports management firm, showcases his entrepreneurial spirit.

This journey culminated in the inception of Exceed, which has become one of India's premier celebrity management companies. Zaidi's confidence in his abilities was evident when he secured a contract with actor Ajay Devgan in less than a minute, marking a pivotal moment in his career.

Strategic Collaborations and Business Expansion
Zaidi's collaboration with Hrithik Roshan and other Bollywood icons extended beyond mere partnerships for performances at events to robust business alliances. The inception of HRX marked a significant milestone in this collaboration, with Roshan's association spanning over 13 years.


According to various media reports, despite the nascent stage of e-commerce in India, Roshan's decision to partner with Myntra proved visionary as HRX recorded a staggering turnover of Rs 1,000 crore in a single financial year.

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