Maruti Suzuki Reduces Prices On Alto K10 & S-Presso Ahead Of Festive Season

Maruti Suzuki has recently announced significant price reductions on its popular budget models, the Alto K10 and S-Presso, just in time for the festive season. This move, revealed through an exchange filing, aims to boost sales during the upcoming months and attract more customers to these entry-level cars.

Alto K10 and S-Presso Price Reductions
The Maruti Suzuki Alto K10 VXI petrol variant now enjoys a price cut of Rs 6,500. This reduction brings the cost of the Alto K10 to a more accessible level for potential buyers looking for a budget-friendly option. Similarly, the S-Presso LXI petrol variant has seen a price drop of Rs 2,000. These adjustments come as part of Maruti Suzuki’s strategy to invigorate sales in a segment experiencing a slowdown.

In August 2024, Maruti Suzuki reported a decline in sales for the Alto K10 and S-Presso, with combined wholesales falling to 10,648 units. This represents a 12.78 percent decrease compared to the 12,209 units sold in the same period last year. The price reductions are a strategic response to this downturn, aiming to make these models more appealing to buyers.

Enhanced Features at No Extra Cost
In addition to the price cuts, Maruti Suzuki has recently introduced the electronic stability program (ESP) as a standard feature across all variants of the Alto K10 and S-Presso. This enhancement was implemented last month without any increase in the vehicles' prices, making the models even more attractive to buyers. The recent price reductions further add to the value proposition of these budget-friendly cars.

Engine Specifications and Pricing
Both the Alto K10 and S-Presso are powered by a 1.0-litre, three-cylinder petrol engine that delivers 67 horsepower and 89 Nm of torque. Buyers have the option of a 5-speed manual transmission (MT) or a 5-speed automated manual transmission (AMT). Additionally, there is a CNG variant available for both models, which offers 57 horsepower and 82 Nm of torque, paired with a 5-speed manual transmission.

The Maruti Suzuki S-Presso is now priced between Rs 4.26 lakh and Rs 6.11 lakh, ex-showroom. Meanwhile, the Alto K10 starts at Rs 3.99 lakh and can go up to Rs 5.96 lakh, ex-showroom. The new pricing structure aims to make these models more competitive in the entry-level car segment, which is crucial for Maruti Suzuki’s market strategy.

Impact on Sales and Market Strategy
The price cuts and enhanced features are expected to have a positive impact on Maruti Suzuki’s sales figures. With the festive season approaching, these changes are likely to attract more buyers looking for value-for-money vehicles. The decision to reduce prices while adding features like ESP demonstrates Maruti Suzuki’s commitment to offering a compelling proposition in a competitive market.

By making these models more affordable and feature-rich, Maruti Suzuki hopes to capture a larger share of the entry-level car market, which has been facing challenges due to shifting consumer preferences and economic factors. The company's proactive approach in responding to market dynamics is aimed at ensuring sustained interest and increased sales for the Alto K10 and S-Presso.