Swift Karma? Ariana Grande Cuts Ties With Scooter Braun, Echoes Of Taylor Swift Feud

Social media was abuzz with excitement as fans celebrated the news on Monday that Ariana Grande had officially cut ties with her manager, Scooter Braun , ending their professional relationship of a decade.

The decision by Grande, 30, to sever her business connections with Braun , 42, and his company SB Projects was reported by Billboard . This move came after a decade that saw the release of six albums under Braun's management.

Support for Grande's decision flooded social media, with many expressing their approval for her move. This development coincided with Demi Lovato also parting ways with Braun, further fueling the discussions. A significant number of fans pointed to Braun's controversial acquisition of Taylor Swift 's master recordings in 2019 as the underlying reason for their satisfaction with his downfall.

Social media users eagerly shared their reactions to the news. One user cleverly intertwined Taylor Swift lyrics into their response: "The bar pausing in the middle of Taylor Swift trivia night to announce that Ariana Grande has been added to the list of stars dropping Scooter Braun and getting cheers and applause I love it here."

Another user quoted Swift's track "Karma" to imply Braun was facing consequences: "KARMA’S GONNA TRACK U DOWN, STEP BY STEP FROM TOWN TO TOWN."



Several users expressed a sense of poetic justice, believing that Braun's actions had finally caught up to him. Others, however, defended Braun's actions as purely business, and not deserving of such backlash. While some saw this move as a career-ending event for Braun, others speculated about the potential reasons behind multiple artists leaving his management company.

Fans also saw a silver lining in Grande's departure from Braun's management, hoping for a collaboration between Grande and Swift . The prospect of an artistic alliance between the two stars generated considerable excitement.

Braun's management oversaw the release of six of Grande's studio albums: Yours Truly (2013), My Everything (2014), Dangerous Woman (2016), Sweetener (2018), Thank U, Next (2019), and Positions (2020). Grande's upcoming 10th-anniversary edition of Yours Truly is set to release on August 25.

The well-known feud between Braun and Taylor Swift began in 2019 when Braun acquired Swift's master recordings from Scott Borchetta , CEO of Big Machine Records . Swift's public outcry against this transaction resonated with many fans, and she expressed her frustration through a Tumblr post in June 2019. Swift's determination to re-record her first six albums further emphasized her stance on regaining control of her musical legacy.

In the wake of Grande's departure from Braun's management, speculations about potential collaborations and Braun's future in the music industry continue to swirl. The aftermath of this significant shakeup has left fans curious about what lies ahead for both Ariana Grande and Scooter Braun.

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