Swiggy Introduces Affordable Swiggy One Lite: Cost, Advantages, and More
Swiggy , the renowned food delivery and services platform, has unveiled an economical variant of its popular Swiggy One membership program, known as Swiggy One Lite . This new offering encompasses a wide array of advantages, ranging from food deliveries to grocery shopping and pickup and drop services. At an introductory rate of just Rs 99 for a three-month subscription , Swiggy One Lite promises to enhance the overall customer experience.
The Swiggy One Lite membership extends a host of valuable benefits to its users. For a duration of three months, subscribers gain access to 10 free deliveries on food orders exceeding Rs. 149, as well as 10 complimentary deliveries on Instamart orders above Rs. 199. Additionally, members can enjoy substantial discounts of up to 30% at over 20,000 restaurants, alongside regular promotional offers. Swiggy One Lite members are also entitled to a 10% discount on Swiggy Genie deliveries valued at Rs. 60 or more.
Anurag Panganamamula, Vice President of Revenue and Growth at Swiggy, expressed, “At Swiggy, we’re always looking for new ways to bring our convenience mission to life. 9 out of 10 members of Swiggy One use two or more services making it one of the most valuable membership programs in the country. After a successful B2B launch with leading players, we’re excited to introduce Swiggy One Lite on the Swiggy platform as a pocket-friendly alternative designed to bring value to our customers, especially those yet to experience the unparalleled benefits of the Swiggy One program.”
Swiggy asserts that, for a mere Rs 99 for three months, a typical Swiggy One Lite subscriber can anticipate a return on investment that is at least six times the cost of the membership.
Swiggy One Lite vs. Swiggy One: A Comparative Overview
While Swiggy One offers boundless free deliveries on food orders from all restaurants within a 10-kilometer radius, with free delivery applicable to food orders over Rs. 149, Swiggy One Lite offers free delivery on up to 10 orders only. Moreover, Swiggy One provides limitless free deliveries for Swiggy Instamart grocery orders valued at Rs. 99 or more, while Swiggy One Lite limits this benefit to 10 free deliveries.
Swiggy One is priced at Rs 1,199 for a three-month subscription, catering to customers who seek extensive delivery benefits.