Buying Gold On Dhanteras 2024? Here's The Most Auspicious Time

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Dhanteras marks the start of the grand Diwali celebrations, and you may notice jewellery stores packed with customers on this day. This festival is dedicated to Goddess Lakshmi, the goddess of wealth, with devotees seeking her blessings for prosperity and financial well-being . It's believed that buying gold and other precious metals on this day invites wealth and wards off negativity.


However, the timing of these purchases is important, as specific moments during Dhanteras are considered more auspicious. Let’s explore the best times to buy gold on Dhanteras 2024 for maximum prosperity.

The Significance of Dhanteras

Dhanteras, also known as Dhanatrayodashi, comes from "Dhan," meaning wealth, and "Teras," which refers to the 13th day of the lunar cycle. It is celebrated on the 13th day of Krishna Paksha in the Hindu month of Kartik. Several legends highlight the importance of this day.


One story recalls the emergence of Lord Dhanvantari from the ocean during the Samudra Manthan, carrying a jar of the elixir of life. Another legend tells of a young prince whose life was spared from death by his wife’s cleverness. She illuminated their home with her gold ornaments and sang throughout the night, distracting the god of death. These tales have long connected Dhanteras with wealth, health, and prosperity, making the day auspicious for gold purchases.

Why Buy Gold on Dhanteras?

The tradition of buying gold on Dhanteras is rooted in the belief that it brings prosperity and good fortune. Purchasing gold is seen as inviting Goddess Lakshmi’s blessings into your home.


From a financial perspective, gold is a stable and reliable investment. It acts as a hedge against inflation and economic uncertainties, making it a valuable asset. Whether you invest in jewellery, coins, or bars, gold provides long-term financial security.

Auspicious Timings for Buying Gold on Dhanteras 2024

Choosing the right time to buy gold on Dhanteras enhances its positive effects. In 2024, Dhanteras will be celebrated from October 29th at 10:31 AM to October 30th at 1:15 PM. Here are two key time frames:

  • Pradosh Kaal (5:54 PM to 8:22 PM): This is considered the most auspicious time for purchasing gold. Worshipping Goddess Lakshmi during this period is believed to ensure her blessings remain in your home.
  • Vrishabha Kaal (6:55 PM to 8:57 PM): Overlapping with Pradosh Kaal, Vrishabha Kaal is also highly favourable for buying gold and other investments.

Financial Advantages of Buying Gold

In addition to cultural beliefs, buying gold on Dhanteras offers several financial benefits:

  • Store of Value: Gold holds its value over time, even during inflation, making it a secure investment.
  • Portfolio Diversification: Gold adds stability to your investment portfolio, as it tends to have less volatility compared to other assets.
  • Capital Appreciation: Gold has a track record of appreciating in value over the long term.
  • Global Acceptance: Unlike stocks or mutual funds, gold can be easily sold or traded anywhere in the world.

Dhanteras Shopping Tips

Before you start your Dhanteras shopping, keep these tips in mind:


  • Purchase gold only from reputable and established jewelers to ensure authenticity.
  • Look for BIS (Bureau of Indian Standards) hallmark on gold to verify its purity.
  • Monitor gold prices, as they fluctuate daily. Compare prices across stores for the best deal.
  • Keep your purchase receipts and certificates safe, as they serve as proof of ownership.
  • Consider digital gold or Sovereign Gold Bonds for security and ease of investment if you're concerned about storing physical gold.

Dhanteras is a festival rich in cultural significance, symbolizing wealth and prosperity. Buying gold on this auspicious day aligns with both tradition and smart financial planning. With careful attention to the timing and selection of gold, you can secure prosperity for years to come.

For those concerned about expenses, personal loans can help finance your purchases and keep the festive spirit alive. Enjoy Dhanteras 2024, and may it bring you both financial and spiritual wealth!