Meta Introduces Meta Verified Program For WhatsApp Business Users In India

Meta has recently unveiled its Meta Verified program tailored for WhatsApp Business users in India, Brazil, Indonesia, and Colombia. Originally launched in September last year for WhatsApp Business, this verification service was initially confined to Instagram and Facebook users.

Much akin to the verification processes on Instagram and Facebook, merchants subscribing to the Meta Verified subscription service will receive a verified badge, accompanied by impersonation protection upon furnishing their business particulars to the company. Furthermore, verified businesses will gain access to a dedicated WhatsApp channel for amplifying their marketing endeavors .

WhatsApp Business users opting for the subscription can seamlessly log into their accounts from multiple devices and even craft a personalized web page showcasing their business details, which can be readily shared with clientele and suppliers. Additionally, the company is in the process of developing a novel feature allowing individuals to place calls to WhatsApp Business users via APIs.

This functionality serves as a customer support hotline, obviating the necessity of divulging or utilizing a personal phone number. It appears that the company is also in the developmental phase of new tools that will empower AI to respond to frequently asked questions posed by users to business proprietors. Meta has indicated intentions to levy charges on companies for this feature, albeit specifics regarding pricing remain undisclosed.

Moreover, Meta is diligently working on a bespoke messaging service tailored for business owners , enabling merchants to dispatch items such as coupon codes and birthday greetings to patrons, while also keeping them abreast of new product launches. The Meta Verified subscription service commands a fee of ₹1,030 per month and is poised to expand its availability to more countries in the near future.