'Saffronisation of Doordarshan': After DD News unveils new logo, social media users express alarm
News television channel
The state-run news channel unveiled the new logo in a social media post and said that while its values remained the same, it is “now available in a new avatar”.
Several social media users criticised the change and said it amounted to the “saffronisation” of the state-run broadcaster. The colour saffron is often associated with Hindutva, an ideology espoused by the ruling Bharatiya Janata Party and its parent organisation, the Rashtriya Swayamsevak Sangh.
Former Prasar Bharti Chief Executive Officer Jawhar Sircar said that he has been watching Doordarshan’s saffronisation with alarm. “It’s not Prasar Bharati any more – it’s Prachar [propaganda] Bharti,” he remarked.
Doordarshan is one of the divisions of public broadcaster Prasar Bharti, the other being All India Radio.
National broadcaster Doordarshan colours its historic flagship logo in saffron!
As its ex-CEO, I have been watching its saffronisation with alarm and...
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