This Electric Scooter Will Get Costlier From January 1, Leaving Ola Behind

Ather Energy has announced a price hike across its entire electric scooter lineup. From January 1, 2026, all Ather electric scooters will become costlier by up to ₹3,000. According to the company, the decision has been taken due to rising raw material costs, fluctuations in foreign exchange rates, and increasing prices of key electronic components in the global market.

Buy in December to avoid the price hike

Customers planning to buy an Ather scooter still have a chance to avoid the higher prices. The company is currently running its “Electric December” offer, under which buyers can get benefits worth up to ₹20,000 in select cities. These benefits include instant discounts on credit card EMIs, cash incentives, and a free 8-year extended battery warranty called Eight70 on select models.

Ather’s current scooter lineup

Ather’s product portfolio currently includes the popular 450 series performance scooters and the family-oriented Rizta scooter.

The Ather 450 series offers advanced features such as multi-mode traction control, MagicTwist regenerative braking, and smart connectivity options like Google Maps navigation, WhatsApp notifications on the dashboard, and call and music controls.

The Ather Rizta, which recently crossed the milestone of 2 lakh units sold, focuses on practicality and safety. It comes with a massive 56 litres of storage space and safety features such as skid control, fall safety, and an emergency stop signal.

Company background

Ather Energy was founded in 2013 by Tarun Mehta and Swapnil Jain. The company launched its first electric scooter in 2018 and has steadily expanded its presence in India’s EV market. Currently, Ather offers nine variants across its two product lines. Its scooters are available through Ather Experience Centres across India, as well as on online platforms like Amazon and Flipkart.

Charging network and innovation strength

As of September 30, 2025, Ather operates a global charging network of 4,322 fast and neighbourhood chargers.

Of these, 4,282 chargers are located in India, while 40 are spread across Nepal and Sri Lanka.

The company also has a strong focus on innovation, holding 319 registered trademarks, 212 registered designs, and 48 registered patents. Additionally, hundreds of trademark, design, and patent applications are currently pending worldwide.