Government Launches Nationwide Drive to Expand Skill India Digital Hub, ‘Badhna Hai Toh Yahan Judna Hai’
In a major move to boost digital skills nationwide, the Government of India has launched the ‘Badhna Hai Toh Yahan Judna Hai’ campaign to raise awareness and drive participation in the Skill India Digital Hub (SIDH). The initiative was unveiled by Minister of State for Skill Development and Entrepreneurship Jayant Chaudhary during the India AI Impact Summit 2026.
The campaign is designed to encourage students, job seekers, professionals, and entrepreneurs to connect with SIDH, which serves as India’s integrated digital platform for skilling, employment, and lifelong learning. With over 1.5 crore registered users already onboard, SIDH has emerged as one of the country’s largest unified platforms aimed at building a future-ready workforce.
To amplify its outreach and connect with a wider audience, legendary actor Amitabh Bachchan has been roped in as the campaign’s ambassador. His participation is expected to enhance awareness and encourage more citizens to explore skill development opportunities available on the platform.
The Skill India Digital Hub integrates multiple government skilling initiatives into a single, mobile-first, AI-enabled platform. It offers industry-aligned courses, personalised learning recommendations, digitally verified credentials, and QR-code-enabled digital CVs. The platform also supports Aadhaar-based registration and is accessible in over 21 Indian languages, ensuring inclusivity and ease of access.
The campaign will be rolled out across digital platforms, social media channels, and QR-enabled touchpoints to make registration seamless and accessible. Officials emphasised that the initiative aligns with India’s broader vision of becoming a ‘Viksit Bharat’ by empowering citizens with the skills required to thrive in an era shaped by artificial intelligence, automation, and digital innovation.
By connecting more people to structured learning, employment opportunities, and skill certification, the ‘Badhna Hai Toh Yahan Judna Hai’ campaign marks a significant step toward democratising skill development and strengthening India’s position as a global digital talent hub.
The campaign is designed to encourage students, job seekers, professionals, and entrepreneurs to connect with SIDH, which serves as India’s integrated digital platform for skilling, employment, and lifelong learning. With over 1.5 crore registered users already onboard, SIDH has emerged as one of the country’s largest unified platforms aimed at building a future-ready workforce.
To amplify its outreach and connect with a wider audience, legendary actor Amitabh Bachchan has been roped in as the campaign’s ambassador. His participation is expected to enhance awareness and encourage more citizens to explore skill development opportunities available on the platform.
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The Skill India Digital Hub integrates multiple government skilling initiatives into a single, mobile-first, AI-enabled platform. It offers industry-aligned courses, personalised learning recommendations, digitally verified credentials, and QR-code-enabled digital CVs. The platform also supports Aadhaar-based registration and is accessible in over 21 Indian languages, ensuring inclusivity and ease of access.
The campaign will be rolled out across digital platforms, social media channels, and QR-enabled touchpoints to make registration seamless and accessible. Officials emphasised that the initiative aligns with India’s broader vision of becoming a ‘Viksit Bharat’ by empowering citizens with the skills required to thrive in an era shaped by artificial intelligence, automation, and digital innovation.
By connecting more people to structured learning, employment opportunities, and skill certification, the ‘Badhna Hai Toh Yahan Judna Hai’ campaign marks a significant step toward democratising skill development and strengthening India’s position as a global digital talent hub.
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