Black Friday 2025 Nears; What It Means, Why Prices Drop & Where To Find The Best Deals

Black Friday has evolved into one of the most influential retail events worldwide, and 2025 is no exception. As shoppers prepare for the annual surge of discounts, millions around the globe are gearing up for a shopping spectacle that follows directly after Thanksgiving in the United States. With Thanksgiving falling on 27 November this year, Black Friday will officially take place on 28 November 2025. As always, consumers are eager to seize major deals across fashion, electronics, beauty, home essentials and much more.

Why Black Friday Remains a Global Shopping Attraction

The anticipation surrounding Black Friday stems from its reputation for deep discounts and limited-time offers. People often postpone purchases—sometimes for months—hoping to secure significant price cuts during this period. Analysts say shoppers not only look for personal buys but also use this window to pick up festive gifts in advance, elevating Black Friday to a key moment in global consumer behaviour.

Although the event originated in the United States, its influence now stretches far beyond American borders. Countries around the world participate through online platforms, flagship stores and extended sales that run across the entire week.

The Unexpected Origin of the Term ‘Black Friday’

While Black Friday is now synonymous with shopping frenzies, its origins tell a very different story. Historians note that police officers in Philadelphia first used the term in the 1950s to describe the mayhem that followed Thanksgiving. Large crowds, overwhelming traffic and packed streets created challenges for the city, especially with visitors arriving for holiday shopping and the famous Army–Navy football game.

Retailers later reinterpreted the name to give it a commercial advantage. Shop owners reframed Black Friday as the day businesses move 'into the black'—that is, into profitability—thanks to the huge volume of sales. This shift in meaning helped cement the day as a positive, commerce-driven celebration.

Why Businesses Treat Black Friday as a Critical Moment

For retailers, Black Friday marks the start of a highly profitable shopping cycle. Industry experts note that the period stretching from Black Friday to Cyber Monday significantly boosts annual revenue for major brands. The influx of customers—both online and in-store—enables companies to clear older stock, introduce new customers to their platforms and strengthen brand loyalty.

Brands also launch aggressive offers to stay competitive. With companies vying for attention, shoppers often benefit from steep discounts and bundled deals that go beyond standard promotions seen earlier in the year.

Black Friday 2025: The Digital Spree Expands Worldwide

The expansion of online shopping has transformed Black Friday into a global digital festival. Instead of limiting the event to a single day, many retailers now unveil deals days before 28 November and extend them through Cyber Monday. This evolution makes it easier for international customers to participate without the chaos traditionally associated with physical crowds.

Here’s an overview of what major e-commerce platforms are offering in 2025:

Amazon: Starting 28 November, discounts of up to 60% on fashion, beauty and home essentials.

Flipkart: The 23–28 November sale includes 50–70% off across fashion, beauty and household categories.

AJIO: Launching on 28 November, with at least 50% off on fashion and beauty.

Myntra: From 27 November, a minimum of 40% off on the platform’s major brands.

Nykaa: Its 'Pink Friday' sale from 21–27 November offers significant markdowns on premium beauty products.

Tata CLiQ: From 25–30 November, customers can enjoy up to 85% off on fashion, home and beauty items.

Retail experts advise users to compare deals across platforms since pricing can vary widely and some discounts may overlap with earlier festive-season promotions.

Why Black Friday Still Resonates With Shoppers in 2025

Despite shifts in shopping habits, Black Friday continues to dominate consumer excitement. Part of its appeal lies in the sense of occasion—flash sales, countdown timers and limited-time offers create a sense of urgency and thrill. Online influencers, brand campaigns and viral deal-hunters amplify the buzz further.

In many households, Black Friday has become a yearly tradition. Families plan budgets, track wishlists and wait for the sales to make big-ticket purchases more affordable.

Black Friday 2025 is set to deliver once again on its reputation as a global retail phenomenon. Whether shoppers browse from home or visit stores in person, 28 November promises a day filled with deals, dynamic offers and record-breaking online activity. With e-commerce giants and retail brands rolling out major discounts, consumers across the world are gearing up for one of the most significant shopping days of the year.