Turn Reward Points Into Instant Online Payments With New UPI App

TWID, a reward-based payment network, has introduced its latest mobile offering, TWID UPI , enabling users to convert their accumulated reward points into payments for online and offline purchases across India. The app allows users to consolidate points from multiple banks, brands, and programmes into a single platform, simplifying rewards management. By integrating points directly with UPI payments at checkout, TWID promises instant savings, reducing the need for out-of-pocket spending and adding a practical dimension to digital transactions.

How The TWID Stars Loyalty Programme Works

TWID has also launched a loyalty programme called TWID Stars on its UPI app. Users earn TWID Stars for every UPI transaction conducted through the platform, which can then be redeemed across a wide array of merchant partners. According to TWID, “by positioning 'Pay with Rewards' as a natural extension of digital transactions, it is bridging a long-standing gap between reward programmes and actual purchasing power.”

Amit Koshal, co-founder and CEO of TWID, said, “With the launch of this app, TWID is adding a new dimension to India’s offline merchant digital payments landscape by turning reward points into 365-day savings for scan & pay payments too.”

Where You Can Use TWID UPI

TWID has established a robust rewards-based payment network that effectively transforms points into a fully fungible currency. The platform currently supports over 1,00,000 online and offline merchants, including prominent names such as Swiggy, JioMart, MakeMyTrip, BookMyShow, MyJio, Ixigo, redBus, McDonald’s, and more.

The company has also partnered with roughly 15 issuers, including IndusInd Bank, Yes Bank, BOB Card, SuperCoin, Zillion, Jupiter Jewels, CRED, among others, collectively managing a reward pool exceeding $2.3 billion. TWID claims that in 2024 alone, nearly 3 billion points were redeemed through its network, highlighting the platform’s growing adoption and usability.

Understanding UPI And Its Capabilities

Unified Payments Interface (UPI) is a 24x7 real-time interoperable platform that allows users to link multiple bank accounts for seamless interbank payments. Funds can be instantly transferred between two accounts using any UPI-enabled app.

Currently, the maximum limit per UPI transaction is Rs 1 lakh per account per day, though certain use cases allow transactions up to Rs 2 lakh, including IPOs, insurance payments, capital market transactions, and credit card bills. TWID advises users to contact their bank to confirm any additional limits imposed by the bank itself.

What Are UPI Reward Points?

UPI reward points are accumulated whenever users make purchases using their credit cards. Typically, higher-value transactions earn more points, allowing customers to build up a significant pool of rewards over time. These points serve as a tangible benefit of routine spending, converting everyday transactions into potential savings or perks.

How To Redeem UPI Reward Points

Users can redeem points through the respective card issuer’s redemption portal. Available options often include cashback, gift cards, travel benefits, or online shopping vouchers. With TWID UPI, these points can now be directly integrated into UPI payments, making redemption simpler and instantly beneficial at the point of sale.

TWID’s Impact On Digital Payments

By merging reward points with UPI transactions, TWID UPI is bridging the gap between loyalty programmes and actual purchasing power. The app not only simplifies the process of managing multiple reward sources but also enhances the utility of accumulated points, creating real-time financial benefits for users. This initiative positions TWID as a key player in India’s rapidly evolving digital payments ecosystem.