AI-Powered CX and Consumer Research: The Next Frontier for Indian Businesses

VMPL
Gurgaon (Haryana) [India], September 24: As India's consumer market is expected to become the world's second largest by 2030, the wave of AI-powered consumer research platforms is fundamentally reshaping how brands listen, respond, and act at scale. A new era of "Agentic AI" is emerging, enabling businesses to not just listen to their customers but to proactively understand and act on their needs in real-time - across both customer experience and consumer research functions.