Google and OpenAI join IPL teams to boost AI trust

AI deals add ₹300-₹400 cr annually

AI sponsorships are quickly becoming a major revenue stream for the league.
Chandan Sharma from Adani Group mentioned a ₹270 crore deal with Gemini and BCCI over three years, while overall AI deals now add ₹300 to ₹400 crore each year to IPL's earnings.
Experts expect even bigger growth, up to 40% more in the next two seasons, as cricket's reach keeps expanding.