SBI Securities Introduces 'Women's Mode' on App to Empower Women Investors Under Infinity8 Initiative

NewsVoir
Mumbai (Maharashtra) [India], March 19: SBI Securities today launched 'Women's Mode' on the SBI Securities App - a dedicated feature designed to make investing more accessible, intuitive, and relevant for women investors. To ensure the feature truly addresses women's needs, the concept was validated with over 6,000 women investors. The insights gathered played a crucial role in shaping and designing Women's Mode.

The launch is part of Infinity8, a vision by SBI Securities, aimed at fostering sustained engagement with women investors and strengthening and smoothening financial participation through thoughtful platforms and solutions.
Women across India are increasingly taking an active role in financial planning and investment decisions, reflecting a broader shift towards greater financial independence and long-term wealth creation. As this participation grows, the need for financial platforms that are simple, relatable and confidence-building becomes even more important.
The Women's Mode has been developed with this perspective in mind. The feature offers curated goal-oriented journeys, special brokerage plan and simplified tools intended to help women navigate their investment decisions with greater clarity and confidence.
Ms. Bhuvaneshwari A., Managing Director & CEO, SBI Securities, said, "Women today are playing a far more active role in financial decision-making and long-term wealth creation. As participation expands, it becomes equally important for institutions to create platforms that make investing more approachable and relevant to their goals. With the Women's Mode and the Infinity8 initiative, our objective is to move beyond symbolic recognition and focus on sustained efforts that support women in building financial confidence and independence."
Infinity8 reflects SBI Securities' belief that empowering women financially requires consistent effort and thoughtful innovation. Through such initiatives, the company aims to create an investing ecosystem that is more inclusive, accessible, and aligned with the evolving aspirations of women across India.
About SBICAP Securities Limited
SBICAP Securities Limited is a full-service stockbroker in India, offering a wide range of investment solutions including equity trading, derivatives and mutual funds. As a group company of the State Bank of India, the country's largest public-sector bank, SBICAP Securities is committed to providing financial market access to everyone, built on a foundation of trust, innovation and resources that support clients throughout their investment journeys.
For more information, visit www.sbisecurities.in.
Registered & Corporate Office: SBICAP Securities Limited
Marathon Futurex, Unit No. 1201, B-Wing, 12th Floor, N M Joshi Marg, Mafatlal Mill Compound, Lower Parel East, Mumbai 400013. Corporate Identity Number (CIN): U65999MH2005PLC155485| www.sbisecurities.in | NSE, BSE, MCX-SX & MCX | SEBI Registration No.: Stock Broker: INZ000200032 | DP Registration No.: IN-DP-314-2017 | Research Analyst : INH000000602 | IRDA : CA0103 | AMFI ARN No. 0011
Investment in securities market are subject to market risks, read all the related documents carefully before investing. Investment in Mutual Funds are subject to market risk, please read all Scheme related documents carefully before investing. The information is only for consumption by the client and such material should not be redistributed. We are a distributor of Mutual Funds, LAS, NCDs, Bonds, IPOs and Corporate FDs. Equity SIP is not an approved product of the Exchange and any dispute related to this will not be dealt at Exchange platform. All disputes with respect to the RA distribution activity, would not have access to Exchange investor redressal forum or Arbitration mechanism. Member Entity does not offer any loans and shall engage only in the lending products which are permitted by the SEBI from time to time, such as MTF and T+1+5 funding.
(ADVERTORIAL DISCLAIMER: The above press release has been provided by NewsVoir. ANI will not be responsible in any way for the content of the same.)