Amazon drastically cuts the price of Echo Dots, Fire TV Sticks and Ring Doorbells

Black Friday may be over, but many retailers are still hosting sales in the run-up to Christmas. Amazon, for instance, offers numerous deals across its beauty and tech departments, including significant savings on its own-brand gadgets.

Shoppers can find reductions on Echo Dots,Amazon Fire TV Stick 4K, and children's tablets. The majority of own-brand tech sales are available until December 27, or while stocks last. The reductions are ideal for Christmas present shopping, particularly for those who are buying gifts for tech fans. There are other bonanzas worth noting from competitive retailers, such as Currys, where there is up to 40% off selected products.

ThisSony Portable Bluetooth speaker would make a nice gift for a university student or a teenager. Available in light grey, orange, blue and black, it's on sale for £33.99. Households looking to upgrade their TV this Christmas can find lots of deals at Very. This Hisense 65-inch Smart TV with Freely is now £399, was £799.

Returning to Amazon's seasonal offers, here's a breakdown of the highlights. Streamers and TV fans can save money on theAmazon Fire TV Stick 4K, now £24.99, was £59.99. The device features WiFi 6 and gives shoppers access to thousands of films, TV shows, and apps, including Prime, Netflix, Apple, and more.

The Amazon Fire TV Stick 4K is the only streaming media player with the Xbox app, allowing homes to stream Forza Motorsport, Starfield, and Palworld, and discover hundreds of other high-quality games. The Xbox app means consumers don't need a console to play.

Households on the lookout for an Echo Dot (Newest Gen) can also make a saving, as it is on sale for £29.99, down from £54.99. Shoppers can choose from black, white and blue colours.

The speaker is built with Alexa, which acts as a home assistant, and can compile shopping lists, set reminders and timers, and answer questions. The Echo Dot (Newest Gen) can also be used for music and podcasts, and can be paired with other Echo devices for a Fire TV Stick.

The device can also control compatible smart home devices with voice commands and set routines for temperature-based actions. The Echo Dot (Newest Gen) is one of Amazon's most popular own-brand devices, with almost 50,000 customer reviews.

One person said: "I use it every day. Great sound for such a small speaker. Works perfectly, and it sounds very clear. Super easy to set up. Very good quality and good value for money. I love the design and colour." Another user said: "From all smart speakers I've been using, this is the most reliable one. It's very easy to catch on to commands, and loud enough for my kitchen."

However, one shopper noted downsides on the volume, writing: "Easy to set up and compact, only complaint is volume is low, not great sound."

An additional person had a better experience with it, saying: "So easy to set up! Great sound and easy to use; it links to my Ring doorbell without a problem. Fab little gadget, not sure why I haven't got one before now, but glad I have now."

Other standout offers in the Amazon device section include the Ring Battery Doorbell Plus, now £79.99, down from £129.99. The camera doorbell provides people with a clear picture of deliveries and allows them to see what is happening outside their home.

Parents looking for a tablet can save money on this Amazon Fire HD 10 Kids Pro tablet (Newest Gen). Aimed at children aged between six and 12, it's now reduced to £114.99, down from £199.99.

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