Christmas shrinkflation sees chocolate tubs and crisps get smaller, new poll says

Nearly three in 10 people have noticed Christmas food shrink in size this year, a poll has suggested.

Older adults are more likely to have spotted a decrease in size of Christmas products as opposed to younger people, the Liberal Democrat survey found.

Among the 36% of people who think the size or quantity of Christmas food products have reduced, four in five (82%) said they noticed this in the size of chocolate bars or tubs of chocolates.

Six in ten (61%) said they think Christmas crisps or snacks are smaller, with over half saying the same about biscuits (55%) and Christmas party food (51%).

The Liberal Democrats have demanded that the Government change the law to ensure that large supermarkets are forced to tell their customers if the products they are buying have decreased in size despite prices going up.

The Party's Treasury spokeswoman Daisy Cooper MP said: "The days of Dickensian Britain may be past - but big supermarkets are still acting like Scrooge.

"To learn that one in three people have seen their Christmas food get smaller, while prices continue to climb, is an insult to every person struggling to make ends meet. The festive cheer is being literally shrunk out of our shopping baskets, and our wallets.

"The Government must stop sitting on its hands while this 'shrinkflation' scourge quietly squeezes households. We need to expose this practice by legally requiring big supermarkets to inform shoppers when product sizes are reduced despite prices rising."