JustEat among 5 firms facing probe in 'fake and misleading reviews' crackdown

The Competition and Markets Authority (CMA) has launched probes into five firms as part of its crackdown on fake and misleading reviews. Autotrader, Feefo, Dignity, Just Eat and Pasta Evangelists are the companies under consumer law investigations, the CMA said as it highlighted the importance customers place on reviews.

The CMA said in a statement: "Online reviews play a significant role in people's decisions, influencing billions of pounds of UK spending every year. Research from Which? found that 89% of people use reviews when researching a product or service - making it essential that the information they rely on is genuine and transparent."

MORE TO FOLLOW...