Meesho to Generate 12 Lakh Seasonal Jobs Ahead of Festive Season 2025

As India gears up for the festive shopping season, e-commerce platforms are scaling up their operations to meet rising consumer demand. Meesho, one of the fastest-growing e-commerce players, has announced that it will generate about 12 lakh seasonal job opportunities across its seller and logistics network. This marks nearly a 40 percent increase compared to last year, with a strong emphasis on creating opportunities in India’s tier-3 and tier-4 regions.

Focus on Regional Employment

More than 70 percent of the new roles are expected to be sourced from smaller towns and semi-urban areas. This not only provides much-needed income opportunities in regions beyond the metros but also strengthens Meesho’s vision of inclusive growth. By expanding hiring in tier-3 and tier-4 locations, the company is ensuring that e-commerce becomes a nationwide growth driver rather than being concentrated in large urban centres.

Seller Network Hiring and Training

A significant portion of the seasonal workforce is being onboarded through Meesho’s vast seller network. This year, sellers on the platform have already hired around 5.5 lakh seasonal workers to handle the surge in festive orders. These workers are undergoing short yet comprehensive training programs that prepare them for diverse tasks, including sorting, packaging, manufacturing, and quality checks. Such training ensures smoother festive operations while providing workers with skill-building opportunities.

Preparations by Sellers

Meesho’s sellers are not just hiring staff but also making strategic preparations to capitalise on festive demand. From curating special festive collections and adding new product categories to conducting thorough inventory checks, sellers are aligning their offerings with consumer expectations. This readiness allows them to stay competitive in the crowded e-commerce landscape during the peak shopping season.

Logistics Hiring on the Rise

Beyond sellers, logistics remains a critical area of expansion for Meesho. The company, in collaboration with prominent third-party logistics providers and its in-house logistics arm Valmo, has created around 6.7 lakh seasonal job opportunities in the supply chain segment. This represents an impressive 90 percent jump compared to last year. The roles primarily include first-mile, middle-mile, and last-mile delivery associates, focusing on key tasks such as sorting, loading, unloading, and managing returns.

Driving Inclusivity Through Opportunities

According to Sourabh Pandey, CXO of Fulfilment and Experience at Meesho, the company’s efforts aim to empower small businesses, manufacturers, and logistics partners while ensuring e-commerce remains inclusive. The focus on tier-3 and tier-4 markets reflects a broader commitment to making online retail accessible and beneficial for every stakeholder in the value chain.

Comparison with Rivals

Meesho’s large-scale hiring mirrors similar festive-season moves by its competitors. Flipkart has announced the creation of 2.2 lakh seasonal jobs in warehousing, logistics, and last-mile delivery. The company has also highlighted inclusivity by extending opportunities to people with disabilities and other underrepresented groups. Amazon India, on the other hand, has generated more than 1.5 lakh seasonal roles this year, supported by a fresh investment of Rs 2,000 crore in infrastructure, including new fulfilment centres across multiple states.

Impact on India’s E-commerce Ecosystem

The hiring spree by leading e-commerce players signals the growing importance of the festive season in India’s retail calendar. With millions of shoppers relying on online platforms for festive purchases, companies are compelled to strengthen their workforce and supply chains. This not only fuels short-term job creation but also builds long-term skills in logistics and retail operations.

Boost for Local Economies

The creation of such a large number of seasonal jobs, particularly in smaller cities, can have a significant impact on local economies. Seasonal workers benefit from income opportunities that often extend beyond the festive season, while local businesses gain exposure to digital commerce and supply chain management. This contributes to a more balanced economic growth model across the country.