Amazon to Use AI in TV and Film Production to Cut Costs, Dismisses Fears of Replacing Humans

Amazon, one of the biggest players in global entertainment through platforms like Amazon Studios and Prime Video, has announced plans to use artificial intelligence to help make television and film production more cost-efficient. With production budgets rising sharply across Hollywood and beyond, the company said it sees AI as a tool to streamline workflows rather than a replacement for the creative human teams that drive storytelling.

Executives at Amazon stressed that artificial intelligence could assist with many logistical and technical tasks that often consume time and resources on sets. This includes things like script analysis, scheduling, location scouting, visual effects pipelines, and other pre-production and post-production processes that can be repetitive or labour-intensive. By applying AI tools in these areas, Amazon hopes to reduce overall costs and make productions more financially sustainable, particularly at a time when even major titles are feeling pressure from global economic uncertainty and shifting audience patterns.

Despite the cost-saving promise of AI, the company has been clear that creative decision-making and the core artistic roles in television and filmmaking will remain firmly in human hands. Amazon executives directly addressed concerns in the industry that AI might one day replace actors, writers, directors or other creative professionals, saying that such fears are misplaced. According to the company, the intention is not to supplant talent but to augment human capabilities, freeing artists and technicians from routine tasks so they can focus on higher-value creative work.

The announcement reflects a broader trend in Hollywood, where studios and streaming services are increasingly experimenting with generative AI and automation to improve efficiency in production while navigating budget constraints. Some industry professionals have welcomed these innovations for their potential to reduce grind and streamline complex technical workflows. Others have raised ethical and professional questions about how AI should be governed, particularly around issues of credit, ownership, compensation and the preservation of artistic integrity.

Amazon’s stance has been to position itself as a supporter of both technological advancement and creative jobs. The company said it plans to continue working closely with unions, guilds and creative partners to ensure that any deployment of AI tools respects existing labour agreements and protects artists’ rights and livelihoods.

By acknowledging both the economic pressures facing the industry and the vital role of creative professionals, Amazon aims to strike a balance between innovation and tradition. Its move into AI-assisted production could signal a new phase in how entertainment is made one in which technology and human creativity coexist to help sustain the industry’s future.