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BLACKPINK Achieves Another Milestone as 'Shut Down' Surpasses 700 Million Views

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BLACKPINK’s “Shut Down” Hits 700 Million Views on YouTube!
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BLACKPINK continues to reign supreme on YouTube as their hit music video “Shut Down” has crossed a major milestone!

On January 29, at around 2:25 p.m. KST, the music video for “Shut Down” officially surpassed 700 million views, marking yet another achievement for the global K-pop sensation. This makes it BLACKPINK’s 11th official group music video to hit the milestone, following fan-favorite tracks like DDU-DU DDU-DU, BOOMBAYAH, Kill This Love, How You Like That, and more.


Notably, “Shut Down” is also their 12th overall group video to achieve this feat, if you include their record-breaking dance performance video for How You Like That.

Originally released on September 16, 2022, the “Shut Down” music video took just over two years, four months, and 13 days to reach this impressive number. With its unique blend of classical elements and modern hip-hop beats, the track quickly became a favorite among BLINKs worldwide.


With BLACKPINK consistently setting new records, fans are eagerly waiting to see which music video will be the next to hit a new milestone. Until then, “Shut Down” remains another testament to the group’s unmatched global influence!

BLACKPINK - ‘ Shut Down ’ M/V


About Blackpink
BLACKPINK debuted in August 2016 with Square One, featuring "Whistle" and "BOOMBAYAH," both of which topped South Korea's Gaon Digital Chart and the US Billboard World Digital Songs chart, respectively. Their follow-up, Square Two, released in November, included "Playing with Fire," the first song by a Korean girl group to enter the Billboard Canadian Hot 100.

The group's international influence grew with "DDU-DU DDU-DU" (2018), the first song by a Korean female group to enter the UK Singles Chart and earn RIAA certification. Its music video became the first by a Korean group to surpass one and two billion views on YouTube and remains the most-viewed by a Korean group. Their videos for "Kill This Love" (2019) and "How You Like That" (2020) also set records for the most views within the first 24 hours of release, with "How You Like That" breaking five Guinness World Records.


BLACKPINK is the highest-charting female Korean act on the US Billboard Hot 100, reaching number 13 with "Ice Cream" (2020), and the US Billboard 200, where they peaked at number one with Born Pink (2022). Their studio albums, The Album (2020) and Born Pink, each became the best-selling female albums in South Korea, the latter being the first to surpass two million copies sold. Born Pink also made history by being the first album by a girl group to top the Billboard 200 since 2008 and the UK Albums Chart, setting two Guinness World Records. Its lead single "Pink Venom" (2022) was the first song by a Korean group to top Australia's ARIA Singles Chart and the first by a girl group to top the Billboard Global 200.

BLACKPINK's continuous trailblazing cements their status as a global powerhouse in the music industry, inspiring fans and setting new standards in K-pop.


(With AI Inputs)

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