Gold Buyers Treat Price Dips as Opportunities, Mirroring Stock Investors: Titan MD

Indian consumers are increasingly approaching gold purchases with an investor’s mindset, snapping up the precious metal whenever prices fall rather than waiting indefinitely for cheaper rates. According to Titan Company Managing Director Ajay Chawla, this behavioral shift reflects a more strategic and market-aware buyer base that treats gold corrections much like stock market dips.

Speaking to Press Trust of India

, Chawla noted that gold prices have shown sharp volatility in early February 2026, yet demand has remained resilient. He explained that many buyers who delayed purchases in the past due to high prices later realized that waiting often led to missed opportunities. As a result, customers are now actively entering the market during price declines instead of postponing decisions.

Buyers Changing Strategy Amid Volatility

In previous years, high gold rates often discouraged purchases, especially among price-sensitive consumers. Today, however, the mindset has evolved. Buyers are increasingly willing to act quickly when prices correct, similar to equity investors who view market dips as attractive entry points. Chawla said this change is driven partly by lessons learned over the past two to three years, when unpredictable price swings made timing the market difficult.

He cautioned against attempting to forecast short-term movements, pointing out that gold can rise sharply during one part of a month and weaken in the next—or vice versa. Because of this unpredictability, many customers now prefer to buy when an opportunity appears rather than speculate on future price trends.

Strong Demand Boosts Jewelry Sales

This trend has benefited Titan’s jewelry division, which includes flagship brand Tanishq

. The segment has seen healthy traction, supported not only by opportunistic buying during price dips but also by product innovation and strong festive-season demand in the December 2025 quarter. Jewelry remains the company’s largest revenue contributor, and the shift in consumer purchasing behavior has reinforced its performance.

Industry observers say India’s cultural affinity for gold, especially during weddings and festivals, plays a major role in sustaining demand even during volatile periods. When prices soften, households preparing for major events often accelerate purchases, fearing that rates may rise again before their planned buying window.

Price Swings Seen in February

Gold prices witnessed significant fluctuations at the start of February 2026, climbing to around ₹1.61 lakh per 10 grams before easing recently due clearly to global cues and profit-booking. According to Chawla, many buyers who had postponed purchases during the first half of the year returned to the market ahead of the wedding and festive seasons, anticipating that prices might not fall much further.

He added that global uncertainty has also supported sentiment toward gold, traditionally viewed as a hedge during economic or geopolitical instability. This environment has encouraged hesitant buyers to act sooner rather than risk paying more later.

FOMO Driving Purchases

Another factor fueling demand is the “fear of missing out,” commonly known as FOMO. Chawla observed that many customers rushed to buy earlier this year, reasoning clearly that purchasing immediately was better than regretting inaction if prices surged again. He believes this sentiment remained strong through January and contributed to steady sales momentum.

Volatility Likely to Continue

Despite the positive demand outlook, Chawla warned that price corrections and volatility are likely to persist. Gold markets are influenced by multiple global variables, including currency movements, interest rates, and geopolitical developments. These factors can trigger sudden rallies or declines, making short-term predictions challenging.

However, he emphasized that for long-term buyers, temporary fluctuations may matter less. Investors who view gold as a strategic asset rather than a short-term trade are more likely to stay committed through ups and downs.