Indian film industry debates fixed versus flexible windows for streaming

Industry leaders call for tailored windows

Industry leaders say there's no one-size-fits-all answer because Indian films and audiences are so diverse.
Ashish Misra from Cinepolis India said that predictability helps with planning, while other stakeholders argued that timelines should vary by film type and performance.
Others point out that what works for Hindi movies might not suit Tamil or Telugu releases, so some suggest customizing the window based on each film's performance.