Victoria Beckham's true feelings about Cruz's girlfriend exposed amid Brooklyn feud

Cruz Beckham's girlfriend Jackie Apostel is said to have become Victoria's new protégé.

Victoria, 51, is understood to be "a massive fan" of the singer-songwriter who Cruz started dating in the summer of 2024. Since then, the 30-year-old star has been quietly rising through the ranks of social media influencers, picking up endorsement deals with some of the most prestigious brands around.

She has reportedly struck up a strong bond with Victoria, a fashion designer, while the mum's relationship with Brooklyn's wife Nicola Peltz has deteriorated this year. The former member of the Spice Girls remains embroiled in a family feud with Brooklyn, 26, who this week brutally blocked his family on Instagram.

But things are bright with Jackie, whose online following has grown exponentially in recent years. One source close to the Beckhams said today: "Victoria has been a massive fan of Jackie since the start and always saw her potential. She was so keen to help her become a well-known name in the industry."

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Cruz, 20, jumped to his parents' defence after Brooklyn, a former model, took aim at them with the social media snub. He is said to be grateful for his mother to have taken a special interest in Jackie and help shape her career, introducing her to top industry figures and propelling her to become a "big influencer".

Victoria, who has built her empire from the ground up with an eponymous fashion brand and beauty line, is herselfno stranger to the power of social media. It has turbo-charged her sales to the point that one of her eyeliners is now selling every 30 seconds, reports the Daily Mail.

After launching Victoria Beckham Beauty in 2019, she enlisted PR agency CGC Global to help grow the brand’s global presence. CGC, which represents high-profile names including Hermès Beauty, Diptyque and Glossier, was also seen as the ideal partner to elevate Jackie’s profile. Victoria introduced her to CGC founder Clare Goodwin, confident she would be well looked after — a decision that has clearly paid off.

Jackie’s rise has been nothing short of meteoric, with major global brands tapping her for social media collaborations including Dior, Burberry, Jimmy Choo and Pandora.

Her online following has nearly doubled since she began dating fellow singer Cruz. In just the past two months, she has added 30,000 Instagram followers, bringing her total to 192,000. While that still trails Cruz’s impressive 2.1 million followers, Jackie is rapidly establishing herself as a powerful influencer in her own right.

Industry insiders estimate she can now command up to £10,000 per sponsored post. Recent partnerships with Adidas, ASOS, Fendi and Harrods further underline her expanding influence.

However, the clearest sign of Jackie’s ascent in the influencer world is her collaboration with Victoria Beckham Beauty — a move that has firmly cemented her place within the Beckham family’s inner circle.