Andy Murray unveils new shoe made of corn and beans as Brit rivals Roger Federer

Andy Murray has invested in a new venture - a British running shoe brand whose kicks are made from materials derived from corn and castor beans. But the three-time Major winner's latest investment opportunity has reignited his old rivalry with Roger Federer, a man who beat him in three Grand Slam finals.

Murray announced a new global partnership with shoemaker hylo on Wednesday, unveiling the partnership with a video campaign drawing plenty of comparisons with his former foe. Back in 2019, Federer purchased a three per cent stake in the Swiss performance running brand On. Now, the brand is valued at around £14.77 billion and trails only Nike and Adidas in the footwear market.

But, as Murray's new promotional campaign with hylo reiterates, this venture is not about Federer. In the