Chelsea announce huge new deal with fans to get first glimpse THIS weekend

Chelsea have announced IFS as their front-of-shirt sponsor until the end of this season. IFS are said to be the world's leading Industrial AI provider.

Their logo will feature on Chelsea's home kit on Saturday afternoon as they host Burnley at Stamford Bridge in the Premier League. The women's side will also sport the new sponsor on their kit on Sunday as they face Manchester United in the FA Women's Cup.

The club's collaboration will bring IFS software and AI agents to Chelsea. That will reportedly drive precision across club operations as part of a multi-year global partnership with the firm.

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Chelsea president Jason Gannon said in a statement: "We are incredibly proud to partner with IFS and leverage their leading-edge AI software to help propel the club to even greater success.

"This partnership is a statement of intent to keep leading in this field, harnessing the opportunities advanced technology brings and unlocking the power of AI to improve everything we do on and off the pitch."

IFS chief executive Mark Moffat added: "In sport, as in industry, the margins are small, the stakes are high, and the right decision at the right moment is everything. That's the global economy.

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"Chelsea FC holds itself to that same uncompromising standard, and that shared ambition is exactly why we're proud to be their Principal Partner."

It is the third consecutive season that Chelsea have unveiled a temporary front-of-shirt sponsor. The first was Infinite Athlete, an American sports data technology company.

Chelsea signed that deal at the end of September 2023, and they remained on their shirts throughout the 2023/24 campaign. They remain a club partner, with their logo now on training kit sleeves, but did not continue to sponsor the Blues' match shirts beyond the end of that campaign.

No sponsor was agreed for the 2024/25 season until April 2025, when Dubai-based property development company DAMAC did for the final month of last season. With IFS sponsoring the club shirts for the final three months of the current campaign, Chelsea will have spent less than half of the last three seasons with a shirt sponsor.

The Blues' most recent permanent front-of-shirt sponsor was telecommunications company Three. That arrangement concluded at the end of the 2022/23 season, months before Infinite Athlete came on board.