Dallas Cowboys vs Los Angeles Rams: Which NFL team is richer and how do their franchise values compare?
When fans talk about Cowboys vs Rams, the debate usually stays on the field. But off the field, the conversation is slightly different and so is the money gap between these two NFL giants. Both franchises sit near the very top of the league in terms of financial power, yet recent franchise valuations reveal that one team is operating on a completely different level (we all know who). In case you don’t know, with updated rankings now out, here’s a clear breakdown of which team is richer, how much they’re worth, and why the gap still exists in 2025.
Dallas Cowboys remain the NFL’s most valuable franchise by a massive margin
The Dallas Cowboys franchise value continues to sit at the top of the NFL and global sports. According to the latest valuations and various reliable sources, the Cowboys are now worth around $13 billion, making them not just the richest NFL team, but the most valuable sports franchise in the world.
What makes this even more impressive is that Dallas doesn’t need recent Super Bowl wins to stay on top. The Cowboys dominate through branding, merchandise sales, sponsorships, and stadium-driven revenue. AT&T Stadium alone is a money-printing machine, hosting concerts, major events, and year-round attractions.
Simply put, the Cowboys aren’t just a football team, they’re a global business brand.
Los Angeles Rams rank among the NFL’s elite but still trail Dallas financially
The Los Angeles Rams franchise value has also skyrocketed in recent years. The Rams are now valued at approximately $10.5 billion, placing them firmly among the NFL’s richest teams.
Their move back to Los Angeles, combined with a Super Bowl win and the opening of SoFi Stadium, dramatically boosted their financial standing. SoFi is one of the most advanced and expensive stadiums in the world, and it has turned the Rams into a premium-market franchise almost overnight.
However, despite their rapid rise, the Rams still sit well behind Dallas when it comes to overall brand reach and long-term revenue dominance.
Franchise value is about far more than game results, other things also play a major role like media rights, global branding, sponsorship deals, and stadium ownership.
Dallas benefits from decades of national recognition as “America’s Team,” while the Rams are still building that same level of cultural reach. Winning helps, but brand loyalty and long-term visibility matter more when valuations are calculated.
The Rams are growing fast, but catching Dallas is a monumental challenge. The Cowboys’ valuation continues to climb at a pace few franchises can match, while the Rams are still solidifying their long-term dominance in Los Angeles.
Both teams are financial powerhouses but they’re playing in different tiers.
Also read - “No best man?” Jason Kelce says he hasn’t been told he’ll have that role at Taylor Swift and Travis Kelce’s wedding
Dallas Cowboys remain the NFL’s most valuable franchise by a massive margin
The Dallas Cowboys franchise value continues to sit at the top of the NFL and global sports. According to the latest valuations and various reliable sources, the Cowboys are now worth around $13 billion, making them not just the richest NFL team, but the most valuable sports franchise in the world.
What makes this even more impressive is that Dallas doesn’t need recent Super Bowl wins to stay on top. The Cowboys dominate through branding, merchandise sales, sponsorships, and stadium-driven revenue. AT&T Stadium alone is a money-printing machine, hosting concerts, major events, and year-round attractions.
Simply put, the Cowboys aren’t just a football team, they’re a global business brand.
Los Angeles Rams rank among the NFL’s elite but still trail Dallas financially
The Los Angeles Rams franchise value has also skyrocketed in recent years. The Rams are now valued at approximately $10.5 billion, placing them firmly among the NFL’s richest teams.
Their move back to Los Angeles, combined with a Super Bowl win and the opening of SoFi Stadium, dramatically boosted their financial standing. SoFi is one of the most advanced and expensive stadiums in the world, and it has turned the Rams into a premium-market franchise almost overnight.
However, despite their rapid rise, the Rams still sit well behind Dallas when it comes to overall brand reach and long-term revenue dominance.
Franchise value is about far more than game results, other things also play a major role like media rights, global branding, sponsorship deals, and stadium ownership.
Dallas benefits from decades of national recognition as “America’s Team,” while the Rams are still building that same level of cultural reach. Winning helps, but brand loyalty and long-term visibility matter more when valuations are calculated.
The Rams are growing fast, but catching Dallas is a monumental challenge. The Cowboys’ valuation continues to climb at a pace few franchises can match, while the Rams are still solidifying their long-term dominance in Los Angeles.
Both teams are financial powerhouses but they’re playing in different tiers.
Also read - “No best man?” Jason Kelce says he hasn’t been told he’ll have that role at Taylor Swift and Travis Kelce’s wedding
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