Apple acquires visual effects plugins company MotionVFX
Apple has acquired Polish visual effects software company MotionVFX, bringing one of its third-party creators in the Final Cut Pro ecosystem into its fold. The company confirmed the acquisition in a blog post on Monday.
“We are extremely excited to share that MotionVFX is joining the Apple team to continue to empower creators and editors to do their best work. For over 15 years, we’ve been on a mission to create world-class, visually inspiring content and effects for video editors. From the very beginning, we’ve been all about quality, ease of use, and great design. These are also the values that we admire most in Apple’s products, and we’re thrilled to be able to embrace them together,” the company wrote in the blog post.
As part of the acquisition, according to MacRumors, the digital agency that reports actively on Apple, around 70 MotionVFX employees will join the iPhone maker. The Warsaw-based company was founded in 2009 by Szymon Masiak.
The startup develops high-quality plugins, transitions, motion graphics, and visual effects (VFX) for professional video editors. The startup specialises in tools for Final Cut Pro and DaVinci Resolve and offers editable templates, including mReels, titles, and tracking tools, to create cinematic, professional-level graphics in minutes.
Apple has over 50 third-party developers offering effects-related products within the Final Cut Pro ecosystem. Plugins are software components that integrate into applications like Final Cut Pro to extend their functionality, automate tedious tasks, and enable advanced effects.
Final Cut Pro and DaVinci Resolve are both high-end professional software used for video editing, colour correction, and audio post-production. While Final Cut Pro is a Mac-exclusive app, DaVinci Resolve is a multi-platform app that both Mac and Windows users can use.
The company’s plugins are used by YouTubers, filmmakers, and broadcast editors seeking advanced motion graphics without building them from scratch. Among its most widely used tools are mFilmLook, which offers cinematic colour grading and film-style effects, and mO2, a plugin that allows editors to work with 3D models directly inside Final Cut Pro and Motion. The company also developed Design Studio, a panel extension that lets users browse and install templates and effects directly within Final Cut Pro.
The Polish company has not clarified whether its existing plugins and marketplace will continue to operate independently. For now, the company’s catalogue of tools remains available through its website and marketplace platform. Apple has not yet publicly commented on the acquisition.
This comes as Apple builds its own creator-focussed offerings with the Apple Creator Studio bundle announced in January this year. The bundle is a subscription package that provides access to tools such as Final Cut Pro for $12.99 per month or $129 annually.
“We are extremely excited to share that MotionVFX is joining the Apple team to continue to empower creators and editors to do their best work. For over 15 years, we’ve been on a mission to create world-class, visually inspiring content and effects for video editors. From the very beginning, we’ve been all about quality, ease of use, and great design. These are also the values that we admire most in Apple’s products, and we’re thrilled to be able to embrace them together,” the company wrote in the blog post.
As part of the acquisition, according to MacRumors, the digital agency that reports actively on Apple, around 70 MotionVFX employees will join the iPhone maker. The Warsaw-based company was founded in 2009 by Szymon Masiak.
The startup develops high-quality plugins, transitions, motion graphics, and visual effects (VFX) for professional video editors. The startup specialises in tools for Final Cut Pro and DaVinci Resolve and offers editable templates, including mReels, titles, and tracking tools, to create cinematic, professional-level graphics in minutes.
Apple has over 50 third-party developers offering effects-related products within the Final Cut Pro ecosystem. Plugins are software components that integrate into applications like Final Cut Pro to extend their functionality, automate tedious tasks, and enable advanced effects.
Final Cut Pro and DaVinci Resolve are both high-end professional software used for video editing, colour correction, and audio post-production. While Final Cut Pro is a Mac-exclusive app, DaVinci Resolve is a multi-platform app that both Mac and Windows users can use.
The company’s plugins are used by YouTubers, filmmakers, and broadcast editors seeking advanced motion graphics without building them from scratch. Among its most widely used tools are mFilmLook, which offers cinematic colour grading and film-style effects, and mO2, a plugin that allows editors to work with 3D models directly inside Final Cut Pro and Motion. The company also developed Design Studio, a panel extension that lets users browse and install templates and effects directly within Final Cut Pro.
The Polish company has not clarified whether its existing plugins and marketplace will continue to operate independently. For now, the company’s catalogue of tools remains available through its website and marketplace platform. Apple has not yet publicly commented on the acquisition.
This comes as Apple builds its own creator-focussed offerings with the Apple Creator Studio bundle announced in January this year. The bundle is a subscription package that provides access to tools such as Final Cut Pro for $12.99 per month or $129 annually.
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