Apple CEO Tim Cook at Emmys: 'iPhone 16 is pretty good but iPhone 17 is a must'

Apple CEO Tim Cook attended 77th Annual Emmy Awards 2025 where he said that the newly launched iPhone 17 is a must. “I’m so excited,” the Apple CEO said when asked about the device, adding “The 16 is pretty good but the 17 is a must.” Apple launched the iPhone 17 series last week along with an all-new iPhone Air – slimmest iPhone ever. The new ultra-thin smartphone replaces the Plus model. Apple iPhone 17 series offer three models – iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max. All models offer 48MP Fusion camera, 120Hz refresh rate and Ceramic back. The 2025 iPhone lineup comes with a starting price of Rs 82,990 and will go on sale starting September 19.


iPhone 17 series and iPhone Air: Price and sale date



iPhone 17 and iPhone Air colours

• iPhone 17: Lavender, Sage, Mist Blue, White and Black
• iPhone Air: Sky Blue, Light Gold, Cloud White and Space Black
• iPhone 17 Pro: Silver, Cosmic Orange and Deep Blue
• iPhone 17 Pro Max: Silver, Cosmic Orange and Deep Blue

Apple scores 22 wins at Emmy Awards
Apple earned 22 wins for the 77th Primetime Emmy Awards, including:

The Studio (13)

• Outstanding Comedy Series
• Outstanding Lead Actor in a Comedy Series: Seth Rogen
• Outstanding Guest Actor in a Comedy Series: Bryan Cranston
• Outstanding Writing for a Comedy Series: Seth Rogen, Evan Goldberg, Peter Huyck, Alex Gregory, Frida Perez
• Outstanding Directing for a Comedy Series: Seth Rogen, Evan Goldberg
• Outstanding Production Design for a Narrative Program (Half-Hour)
• Outstanding Casting for a Comedy Series
• Outstanding Cinematography for a Series (Half-Hour)
• Outstanding Contemporary Costumes for a Series
• Outstanding Picture Editing for a Single Camera Comedy Series
• Outstanding Music Supervision
• Outstanding Sound Editing for a Comedy or Drama Series (Half-Hour)
• Outstanding Sound Mixing for a Comedy or Drama Series (Half-Hour) and Animation

Severance (8)

• Outstanding Lead Actress in a Drama Series: Britt Lower
• Outstanding Supporting Actor in a Drama Series: Tramell Tillman
• Outstanding Guest Actress in a Drama Series: Merritt Wever
• Outstanding Production Design for a Narrative Contemporary Program (One Hour or More)
• Outstanding Cinematography for a Series (One Hour)
• Outstanding Music Composition for a Series (Original Dramatic Score)
• Outstanding Sound Mixing for a Comedy or Drama Series (One Hour)
• Outstanding Title Design

Slow Horses (1)

• Outstanding Directing for a Drama Series: Adam Randall