ChatGPT users get direct access to Shutterstock's images, videos, audio

ChatGPT users get direct access to Shutterstock's images, videos, audio

Creative asset provider Shutterstock has launched its app within OpenAI's ChatGPT.

The integration allows users to access stock images, videos, music, and sound effects directly from the AI platform.

Shutterstock's app ensures that when users discover content needs in ChatGPT, commercial-ready assets are immediately accessible through a trusted, rights-cleared source, the company said in a press release.

This makes Shutterstock a licensed content layer for ChatGPT

The integration makes Shutterstock a licensed content layer for ChatGPT, embedding high-quality, licensable content directly into AI-native workflows.

Users can now easily search for specific images and find content directly from the Shutterstock app by simply typing in a prompt.

This is especially useful given that OpenAI's ChatGPT users generate over a billion queries per day.

Paul Teall on the launch

Paul Teall, VP of Marketplace Strategy at Shutterstock, said the launch of their app brings commercial confidence directly in ChatGPT, enabling teams to move from discovery to content production.

He added that teams can now move from discovery to content production with ease.

This comes as part of Shutterstock's broader strategy to revamp its business with AI technology and become an end-to-end AI model training partner.

Response to AI-generated creative tools' popularity

The move comes as a response to the growing popularity of AI-generated creative tools, which offer users alternatives to paid licensable images and videos on platforms like Shutterstock.

Competitor Adobe Stock also launched AI-powered features in 2024, using its Firefly family of generative AI models.

The industry shift highlights the increasing importance of integrating advanced technology into creative asset management.