Finding and Sharing Reels on Facebook Made Simple and Exciting – Here’s How

Facebook continues to reinvent how we connect, making it easier than ever to discover, enjoy, and share Reels with friends. With smarter recommendations, new ways to interact, and features designed to keep you in control, your video experience is about to become more personalised, engaging, and fun.
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Smarter Recommendations for Your Favourite Reels


Facebook’s upgraded recommendations engine now understands your interests faster, showing you more of the videos you love. Whether it’s trending reels, DIY tips, creator vlogs, or longer videos, the platform ensures you see content that matches your preferences.

Recent data shows that time spent watching videos on Facebook in the US has grown by over 20% year-over-year. Reels over a minute now make up a significant share of creator content, with longer videos contributing to more than half of total watch time. Plus, the recommendation engine now surfaces 50% more reels from creators published the same day, ensuring you never miss the latest content.


Personalise Your Reels Experience


Facebook makes it simple to tailor your feed. You can tap “Not Interested” on reels or flag inappropriate comments, giving the recommendations engine real-time feedback to improve your experience.

The updated Save feature also allows you to collect your favourite reels and posts in one place. Each save helps fine-tune your recommendations, delivering a highly personalised feed that keeps you engaged for longer.


Connect With Friends Through Reels


A fun new way to interact is the Friend Bubble feature. When you see a reel with a bubble, it highlights which friends have liked it. Tapping the bubble opens a private chat, helping you catch up, share opinions, or bond over shared interests.

This feature reinforces Facebook’s core mission of connecting friends while making content discovery social and interactive. Seeing what your friends enjoy adds a personal touch to your video experience, making Reels more engaging than ever.

Explore Your Interests With AI-Powered Search


Facebook’s AI-powered suggested search now lets you dive deeper into topics you love without leaving the Reels player. Discover new creators, trending content, and ideas inspired by your interests, all while enjoying your favourite videos.

The Future of Reels on Facebook


These updates are just the beginning. Expect more ways to personalise your feed, connect with friends, and have fun with Reels in the coming months. Dive in today and experience how Facebook is transforming your video journey into a more social, interactive, and enjoyable adventure.