Google slips in AI search race, Reddit takes lead with share of…
Reddit has become the most-cited source in large language model (LLM)-related searches, surpassing Wikipedia and Google , according to June 2025 data from Statista. As per the data, the platform accounted for 40.1% of all AI-related search citations. Wikipedia ranked second with 26.3% share, while YouTube stood at third with 23.5%. Google, once the go-to platform for accessing information, dropped to fourth place with 23.3%, the data shows.
Jeremy Stoppelman-led Yelp (21%) and Meta’s Facebook (20%) also made the list, showing the growing role of community-driven and social content in training AI models. Other entries in the Statista’s list of web domains cited by LLMs in June 2025 included Amazon (18.7%), Tripadvisor (12.5%), Mapbox (11.3%) and OpenStreetMap (11.3%).
The findings highlight how user-generated content platforms are becoming central to AI learning and search. With Reddit leading by a wide margin, the shift signals a move away from traditional search engines toward community-driven knowledge sources.
Reddit CEO warns Google
Earlier this month, Reddit CEO Steven Huffman issued a pointed warning to Google, asserting that the social platform is already a ‘de facto’ search engine for millions of users. The comments came soon after following a blockbuster earnings report that saw Reddit’s stock jump 25%, and highlight a growing tension between the two companies as Google integrates AI into its core search product.
During Reddit’s recent earnings call, Huffman stated that “those who are using Google will end up on Reddit at some point.”
“And, in fact, I think for most of our users, this is already true, whether they're running a search on Reddit directly or using a third-party search product and coming to Reddit, which is just about anybody using Google at this point will end up on Reddit at some point,” Huffman then stated.
“Those users also can be core Reddit users. And so it's not a stretch to say that our core users are already scrollers and seekers,” he added.
Jeremy Stoppelman-led Yelp (21%) and Meta’s Facebook (20%) also made the list, showing the growing role of community-driven and social content in training AI models. Other entries in the Statista’s list of web domains cited by LLMs in June 2025 included Amazon (18.7%), Tripadvisor (12.5%), Mapbox (11.3%) and OpenStreetMap (11.3%).
The findings highlight how user-generated content platforms are becoming central to AI learning and search. With Reddit leading by a wide margin, the shift signals a move away from traditional search engines toward community-driven knowledge sources.
Reddit CEO warns Google
Earlier this month, Reddit CEO Steven Huffman issued a pointed warning to Google, asserting that the social platform is already a ‘de facto’ search engine for millions of users. The comments came soon after following a blockbuster earnings report that saw Reddit’s stock jump 25%, and highlight a growing tension between the two companies as Google integrates AI into its core search product.
During Reddit’s recent earnings call, Huffman stated that “those who are using Google will end up on Reddit at some point.”
“And, in fact, I think for most of our users, this is already true, whether they're running a search on Reddit directly or using a third-party search product and coming to Reddit, which is just about anybody using Google at this point will end up on Reddit at some point,” Huffman then stated.
“Those users also can be core Reddit users. And so it's not a stretch to say that our core users are already scrollers and seekers,” he added.
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