JioSaavn becomes first Indian music app to hit 500M downloads

JioSaavn becomes first Indian music app to hit 500M downloads

JioSaavn, India's leading music streaming service, has hit a major milestone by crossing over 500 million downloads on the Google Play Store.

The achievement makes it the first Indian music app to reach this number.

The figure makes it the second most downloaded entertainment app in India after JioHotstar, which recently crossed one billion downloads.

JioSaavn's growth strategy and user engagement

JioSaavn's growth can be attributed to product updates and a focus on user experience.

The company has revamped its home feed, improved multilingual search, and expanded personalized recommendations over the last year.

Features like 'Daily Mixes' and 'From the Community' playlists have also contributed to higher engagement levels among users while helping them discover new music easily.

JioSaavn's subscription offers and future plans

JioSaavn also credits its recent subscription offers for maintaining download momentum.

The company's promotional Pro plans, which offered a two-month audio subscription at ₹9 or an annual plan at ₹399, received a positive response in the last quarter.

With this milestone achievement, JioSaavn intends to continue investing in product development and partnerships to strengthen its position in India's competitive audio streaming market.