Netflix Introduces Clips on Mobile App With Short Vertical Videos of Movies and Series

Netflix wants to make it easier for users to decide what to watch, and its latest mobile app update is built around that idea. The streaming platform is now bringing short vertical videos of its shows and movies directly to the Netflix mobile app , giving users a quick preview before they commit to watching full content.

Netflix is the latest video platform to tap into the growing popularity of short vertical videos. With its new feature called Clips, the company is creating a dedicated space for bite-sized previews that millions of mobile users can watch on their phone screens. This new Netflix Clips feature offers short snippets from the platform’s content library, helping viewers get a feel for a movie or series before deciding to play the full title.

Netflix has been talking about short vertical video experiences for some time, and Clips is the latest result of its focus on this format for its billions of users worldwide.

Netflix Takes on TikTok: What Clips Will Offer

The new Netflix Clips feature will be available directly inside the main Netflix mobile app, so users will not need to download a separate app to access the vertical video feed.

The updated Netflix mobile app with Clips is rolling out to users in India, the US, the UK, Australia, Canada and Pakistan, among other markets. Netflix says more regions will get the updated vertical video feed over the coming months.