One of the biggest US toymakers Hasbro hacked: What the company has to say
Hasbro , one of America’s most iconic toymakers, has confirmed it has been hit by a cyberattack . The company is warning that the fallout could linger for weeks. The maker of Transformers, Monopoly , Peppa Pig, Dungeons & Dragons, and others disclosed the breach in a legally required filing with the US Securities and Exchange Commission (SEC), revealing that it first detected the intrusion on March 28.
What happened and Hasbro’s statement
Hasbro says it discovered an unauthorised intrusion into its systems, prompting the company to immediately take down parts of its infrastructure as a precaution. Parts of Hasbro’s website were visibly down as of Wednesday, with an error message telling visitors the site was “currently undergoing maintenance.”
This site is currently undergoing maintenance.
Sorry for the inconvenience. Please, come back later.
Connection Failed
Error 20
corporate.hasbro.com
2026-04-01 19:03:29 UTC
What happened?
The proxy failed to connect to the web server, due to TCP connection timeout.
Your IP: 103.208.68.91
Proxy IP: 45.60.81.209 (ID 10746-10749)
Incident ID: 0-1369235623052102
According to a report by TechCrunch, the company has brought in outside cybersecurity professionals to help manage the situation but Hasbro’s filing noted it was still working to “implement measures to secure its business operations”. This may mean that the hackers may not yet have been fully removed from its systems.
Moreover, the specific nature of the attack: whether it is ransomware, data theft or something else: has not been confirmed yet.
When it comes to data stealing, Hasbro says its investigation is still ongoing to determine the full scope of the breach, and it could not immediately confirm whether any sensitive data had been accessed or taken. Meanwhile, company spokesperson Andrea Snyder told the publication that Hasbro had “taken swift action to protect our systems and data”.
The company also noted that it has rolled out business continuity plans , allowing it to take orders, ship products and carry out other key operations while the situation is resolved. However, Hasbro warned of delays, with the company estimating it could take “several weeks before the situation is fully resolved.”
What happened and Hasbro’s statement
Hasbro says it discovered an unauthorised intrusion into its systems, prompting the company to immediately take down parts of its infrastructure as a precaution. Parts of Hasbro’s website were visibly down as of Wednesday, with an error message telling visitors the site was “currently undergoing maintenance.”
This site is currently undergoing maintenance.
Connection Failed
Error 20
corporate.hasbro.com
2026-04-01 19:03:29 UTC
What happened?
The proxy failed to connect to the web server, due to TCP connection timeout.
Your IP: 103.208.68.91
Proxy IP: 45.60.81.209 (ID 10746-10749)
Incident ID: 0-1369235623052102
According to a report by TechCrunch, the company has brought in outside cybersecurity professionals to help manage the situation but Hasbro’s filing noted it was still working to “implement measures to secure its business operations”. This may mean that the hackers may not yet have been fully removed from its systems.
Moreover, the specific nature of the attack: whether it is ransomware, data theft or something else: has not been confirmed yet.
When it comes to data stealing, Hasbro says its investigation is still ongoing to determine the full scope of the breach, and it could not immediately confirm whether any sensitive data had been accessed or taken. Meanwhile, company spokesperson Andrea Snyder told the publication that Hasbro had “taken swift action to protect our systems and data”.
The company also noted that it has rolled out business continuity plans , allowing it to take orders, ship products and carry out other key operations while the situation is resolved. However, Hasbro warned of delays, with the company estimating it could take “several weeks before the situation is fully resolved.”
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