Samsung launches floral-themed single door refrigerator range in India

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Samsung India has launched eight new single door refrigerator models in 183-liter capacity, featuring elegant floral designs and starting at Rs 19,999. The new refrigerator range showcases two distinct floral patterns — Begonia and Wild Lily — available in red and blue colours with both 3-star and 5-star energy ratings. The launch targets Indian households seeking affordable yet stylish kitchen appliances .

"Floral pattern Single Door refrigerators are extremely popular among Indian consumers, contributing to over 70% of our overall Single Door sales," said Ghufran Alam, Vice President of Digital Appliances Business at Samsung India.

The refrigerators feature Samsung's Digital Inverter Compressor with a 20-year warranty, promising quieter operation and energy efficiency. Key specifications include stabiliser-free operation for voltage fluctuation protection, LED lighting, and toughened glass shelves capable of supporting up to 175 kg.

Select models include a Base Stand Drawer providing 11.8 litres of additional storage space for dry items like vegetables. The Grande Door design incorporates a sleek bar handle for premium aesthetics and convenient access.

Pricing begins at ₹Rs 9,999 for 3-star energy-rated models, while 5-star variants start at Rs 21,999. Samsung says that these floral-themed refrigerators are designed to serve as both functional appliances and decorative statement pieces that complement modern Indian home interiors.

The new range is now available across Samsung's retail network nationwide.