Samsung teases its First Look 2026 event at CES with "Your companion to AI living"
Samsung Electronics has released a teaser video for its First Look 2026 event at CES , revealing its vision to position AI as an integral companion throughout users' daily lives. The event will take place on January 4 at 7 PM PST (8:30 AM IST on January 5) at Wynn Las Vegas, two days before CES 2026 officially opens.
The teaser video, unveiled on December 23, showcases vibrant lights and lines forming silhouettes of upcoming innovations, symbolizing Samsung's plan to seamlessly integrate AI across its entire product portfolio. The theme "Your Companion to AI Living " signals the company's commitment to making AI a trusted partner rather than just a feature in consumer electronics.
Three key executives will lead the presentation at the Latour Ballroom: TM Roh, CEO and Head of Device eXperience Division, will deliver the keynote; SW Yong, President and Head of Visual Display Business; and Cheolgi Kim, Executive Vice President and Head of Digital Appliances Business. Together, they'll outline customer experience innovation strategies for 2026.
The event marks the beginning of an extensive showcase at CES 2026. Following the January 4 media event, Samsung will host four days of exhibitions and tech forums through January 7 at its exclusive Wynn Las Vegas space. The forums, scheduled for January 5-6, will feature four sessions covering AI, home appliances, and design.
Samsung has already announced several AI-enhanced products for CES 2026, including refrigerators with Google Gemini integration, the Bespoke AI Wine Cellar, upgraded laundry appliances, and advanced robot vacuums with object recognition.
The First Look 2026 will be livestreamed on Samsung Newsroom, the company's official YouTube channel, and Samsung TV Plus. More details about the event will be revealed on Samsung Newsroom ahead of the launch.
The teaser video, unveiled on December 23, showcases vibrant lights and lines forming silhouettes of upcoming innovations, symbolizing Samsung's plan to seamlessly integrate AI across its entire product portfolio. The theme "Your Companion to AI Living " signals the company's commitment to making AI a trusted partner rather than just a feature in consumer electronics.
Three key executives will lead the presentation at the Latour Ballroom: TM Roh, CEO and Head of Device eXperience Division, will deliver the keynote; SW Yong, President and Head of Visual Display Business; and Cheolgi Kim, Executive Vice President and Head of Digital Appliances Business. Together, they'll outline customer experience innovation strategies for 2026.
The event marks the beginning of an extensive showcase at CES 2026. Following the January 4 media event, Samsung will host four days of exhibitions and tech forums through January 7 at its exclusive Wynn Las Vegas space. The forums, scheduled for January 5-6, will feature four sessions covering AI, home appliances, and design.
Samsung has already announced several AI-enhanced products for CES 2026, including refrigerators with Google Gemini integration, the Bespoke AI Wine Cellar, upgraded laundry appliances, and advanced robot vacuums with object recognition.
The First Look 2026 will be livestreamed on Samsung Newsroom, the company's official YouTube channel, and Samsung TV Plus. More details about the event will be revealed on Samsung Newsroom ahead of the launch.
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