Threads Now Lets You Share Posts Directly to Instagram Stories Without Leaving the App

Meta has made sharing even easier. Users of Threads can now take any post and share it straight to their Instagram Story without leaving the app. Previously, you had to jump into Instagram to share a Threads post, but with this update you can preview and post right from Threads itself, creating a much smoother social media experience.

This new sharing feature helps users connect their content on both platforms, making it simple to reach followers who use Instagram Stories. It is part of Meta’s ongoing effort to integrate Threads more deeply with Instagram, encouraging more people to engage across both apps.

What This Update Means for Cross-Posting and Engagement

Before this update, Threads already let users share posts to Instagram Stories, Feeds, or Direct Messages, but doing so meant switching between apps. Now, you can see how a Threads post will look in your Instagram Story right inside the Threads interface. That removes extra steps and makes sharing to Instagram Stories quicker and more intuitive.

By letting people preview and post without leaving Threads, Meta is leaning on Instagram’s huge user base to boost engagement on Threads and cross-platform interaction. This move could help Threads grow even faster by making social sharing more seamless.

Threads Growth and Meta’s Strategy

Since launching in July 2023, Threads has relied heavily on its connection to Instagram to attract users. When the app first arrived, users had to sign in using their Instagram account, which automatically synced their profile details, followers, and verification status. That helped Threads quickly grow its audience.

Thanks to this strategy, Threads now has over 400 million monthly active users, and recent data shows it even surpasses X (formerly Twitter) in daily mobile usage. Meta’s strategy of using Instagram and other platforms to promote Threads has paid off and continues with features like direct Story sharing.

How to Use the New Share to Instagram Story Feature

Using this update is simple. When you find a post on Threads you want to share, you can choose the new “share to Instagram Story” option. Once selected, the Threads app shows how your post would appear as a Story, and you can add it right away without switching to Instagram.

This streamlined cross-platform sharing experience makes it easier for creators and everyday users to spread content across both apps with fewer taps and less friction. It also supports Meta’s goal of making Threads and Instagram feel more connected for people who use both services regularly.

Why This Matters for Users and Creators

For anyone who uses Threads and Instagram, this update removes a common annoyance in managing social content. Being able to share directly to Instagram Stories means less app hopping and better visibility for Threads posts on a platform where Stories are hugely popular.

Creators looking to grow their audience now have a more efficient way to extend their reach from Threads to Instagram, helping them engage followers on multiple fronts. With content creators relying on smooth workflows to share valuable updates, this feature could save time and increase visibility for posts across both social networks.