VerSe Innovation Appoints Prasanna Prasad As Chief Product & Technology Officer To Boost AI-Driven Product Innovation

VerSe Innovation has appointed Prasanna Prasad as its Chief Product and Technology Officer, marking a significant step in its journey to strengthen artificial intelligence across its platforms. The move reflects the company’s growing focus on building smarter, AI-driven digital experiences for users, creators and advertisers.

As the parent company of popular platforms like Dailyhunt, Josh, NexVerse.ai, Magzter and Oneindia, VerSe Innovation operates at a massive scale across India’s digital ecosystem. In his new role, Prasad will lead the company’s engineering, product and data science teams, with a clear mandate to accelerate AI-led innovation across all its offerings.

Prasad brings over two decades of experience spanning product engineering, data science and large-scale platform development. He has worked across global markets including the United States, India and Europe, and has a strong track record of building high-performance systems, cloud-native infrastructure and AI-powered products.

Before joining VerSe Innovation, he served as Chief Technology Officer and Head of Product and AI at Verve Group Inc.. There, he led a global team of more than 200 professionals and drove AI-led growth initiatives that delivered measurable business impact. His work focused on platform automation, advanced data modelling and the development of privacy-first advertising systems.

At VerSe Innovation, Prasad will focus on building a unified intelligence layer across the company’s platforms. This includes improving personalisation for users, enhancing content discovery and strengthening the creator ecosystem to support high-quality content production. He will also work on advancing advertising technology to deliver better efficiency and more precise outcomes for brands through AI and automation.

His appointment comes at a time when the company is scaling its AI-led product portfolio and investing in next-generation technologies that can deliver real, measurable value.

Speaking on the appointment, Umang Bedi, Co-Founder of VerSe Innovation, said:

"AI is becoming central to how digital platforms are built, scaled and monetized. At VerSe, we see this as a structural shift that will define the next phase of growth across content, creators and advertising. Prasanna brings deep experience across engineering, data science and AI-led platform transformation, along with a strong track record of building high-scale, privacy- first systems. As we continue to sharpen our focus on AI across our products and ad tech stack, his leadership will be important in strengthening our technology foundations and driving more efficient, intelligent outcomes across the ecosystem."

Sharing his thoughts on joining the company, Prasanna Prasad Chief Product and Technology Officer, VerSe Innovation, said:

"As platforms scale, the role of technology shifts from enablement to differentiation. The focus then moves to how consistently systems can translate intelligence into real outcomes, whether in user experience, content relevance or monetization efficiency. At VerSe, the emphasis will be on driving greater precision and coherence across systems so that performance becomes more predictable and scalable over time. I'm excited to join at this point and contribute to shaping the next phase of the company's growth."

With this leadership addition, VerSe Innovation is positioning itself to deepen its AI capabilities and build more intelligent, scalable systems. The company aims to create stronger engagement for users and creators while helping advertisers achieve better results through data-driven innovation.

Inside VerSe Innovation: Powering India’s Local Language Internet With AI

VerSe Innovation has built its journey around a simple but powerful idea that technology can bridge the digital divide. Since its early days, the company has focused on reaching millions of users whose content needs were often overlooked, especially in regional and local languages.

At the heart of VerSe Innovation is a strong technology backbone driven by artificial intelligence, machine learning and deep learning. These technologies allow the platform to deliver highly personalised content, tailored to individual user preferences. This approach has helped the company connect with a wide and diverse audience across India.

One of its biggest successes is Dailyhunt, a platform that enables millions of users to consume news and content in their preferred local language. Alongside this, Josh has emerged as one of India’s most engaging creator platforms, offering a space for users to create and share short videos.

Over time, VerSe Innovation has expanded its ecosystem with a range of AI-first products and platforms. These include NexVerse.ai, Dailyhunt Premium, Josh’s Audio Calling and Audio Stories, as well as VerSe Collab. Together, these offerings are reshaping how content is created, consumed and monetised in India’s fast-growing digital economy.

The company’s focus on Bharat, or India beyond metro cities, has played a key role in its growth. By prioritising regional languages and culturally relevant content, VerSe Innovation has been able to build deeper engagement with users who are often underserved by mainstream platforms.

This strong vision has also attracted global investor confidence. Backers include major names such as Goldman Sachs, Google and Microsoft, along with several other leading investment firms. Their support has helped fuel the company’s expansion and innovation efforts.

VerSe Innovation also holds the distinction of being one of the first unicorns in India’s local language technology space. Its continued investment in AI and user-centric platforms positions it as a key player in shaping the future of digital content in the country.

As India’s internet audience continues to grow, especially in regional markets, VerSe Innovation’s focus on accessibility, personalisation and innovation is helping redefine how millions of people experience content every day.