Facebook and Instagram are no longer fun! Meta lost millions of users in one fell swoop.

Meta Active Users Drop: People are no longer enjoying scrolling through Instagram and Facebook. This has impacted the company's daily active users, which have dropped by 20 million.

Meta Active Users Drop: Meta has lost 20 million daily active users.

 

Meta Active Users Drop: People are no longer enjoying using Facebook and Instagram. Latest data bears this out. Instagram, Facebook, and Meta's other platforms have lost 20 million daily active users. Indeed, for quite some time, people have been complaining that the content on their feeds isn't to their liking. However, Meta has cited external reasons, including internet restrictions, as the reason for the decline. Let's explore this in detail.

Millions of users lost in one stroke

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In its earnings call on Wednesday, the company reported a decline of 20 million daily active users across its apps. Meta's apps include Facebook, Instagram, WhatsApp, and Messenger. Meta stated that the company is not solely responsible for this decline. It attributed this decline to external factors, including connectivity issues due to the war in Iran and the ban on WhatsApp in Russia. 

Questions are being raised about feed quality

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Even though Meta is reluctant to admit it, the feed quality of Facebook and Instagram is being questioned. User feedback suggests that Facebook and Instagram feeds are now filled with advertisements and suggested posts. Many users say they don't even see posts from their friends or followed accounts. Their feeds are cluttered with algorithm-driven recommendations. Many users are being shown the same content over and over again, low-quality posts, and completely unrelated content, making scrolling unenjoyable.

Now Meta will change the algorithm

Amid growing criticism, Meta has announced an update to its recommendation system. Specifically, significant changes will be made to Instagram's feed. The company stated that the new system will promote original content and reduce the visibility of reposted and less edited content. This will reduce the reach of accounts that don't share original posts. This will increase content diversity on the platform and encourage creators to create unique content.

Meta recently made layoffs

Meta recently reduced its workforce to manage rising costs. The company has laid off 8,000 employees and decided not to fill 6,000 vacant positions.