Harley Davidson's cheapest 350cc bike will be launched in India soon. Know who will it compete with?
Harley-Davidson may launch a new 350cc bike in India. Harley's new 350cc bike will compete with the Royal Enfield Classic 350, which currently leads the segment. Let's explore the details.
Harley-Davidson is working on an all-new 350cc bike in India, which could prove to be a major change for the company. Until now, Harley was known for its large and expensive bikes, but with an eye on the Indian market, the company is now moving towards smaller engines and lower prices. Following the recently launched X440, this new 350cc bike could completely change Harley's strategy. According to global reports, this bike could be launched in the Indian market by 2027.
Why is the 350cc segment special?In India, bikes with engines under 350cc are taxed less, making them more affordable for customers. This is why bikes like the Royal Enfield Classic 350 have dominated this segment for years. Harley-Davidson is now looking to capitalize on this opportunity. Low taxes, high mileage, and everyday usability have made the 350cc segment a favorite among Indian customers.
What are the expectations regarding price and launch?- The company hasn't yet officially announced the price of this new bike, but it's believed to be around ₹2 lakh or less. If Harley launches its bike at this price, it will directly compete with the Royal Enfield Classic 350. Currently, the Classic 350 is priced between ₹1.81 lakh and ₹2.15 lakh (ex-showroom), making it a strong competitor for Harley in this range.
Competition in this segment is set to intensify in the coming days. Triumph is also working on its Bonneville 350 in collaboration with Bajaj. This means that major players like Royal Enfield, Harley-Davidson, and Triumph will be competing in the 350cc segment. This is expected to provide customers with more options and better features.
If Harley-Davidson launches its new 350cc bike at the right price and with a strong design, it could be a major turning point for the company in India. The authentic Harley look, low price, and tax benefits could make it accessible to a wider audience. However, Harley will also need to strengthen its sales and service network.