Sneaker Brand Gully Labs Bags INR 30 Cr To Strengthen Offline Presence

Sneaker brand Gully Labs has secured INR 30 Cr (about $3.3 Mn) in its Series A funding round led by Saama Capital, with participation from existing investor Zeropearl VC.

A host of angel investors, including Mokobara founder Sangeet Agrawal, Veeba founder Viraj Bahl, Genesis Luxury founder Sanjay Kapoor, Edelweiss Mutual Fund CEO and MD Radhika Gupta, and Unacademy cofounders Roman Saini and Gaurav Munjal, also participated in the round.

Gully Labs said it plans to use the capital to expand its product portfolio and scale its offline retail presence across key Indian markets. A part of the fresh funds will also go into strengthening its brand visibility in international markets, including the US and the UK.

Founded in 2023 by Arjun Singh and Animesh Mishra, Gully Labs is a D2C sneaker brand that aims to reimagine premium sneakers through the lens of Indian culture. Its products blend traditional art and storytelling with contemporary design, offering everything from Phulkari-inspired designs to Onam-inspired silhouettes.