The Expanding Zoho-verse, Regulating AI & More

Zoho is no longer content with just building SaaS. The Chennai-based unicorn is now making a bold play for the mainstream fintech arena with its upcoming payments app. So, can the famously bootstrapped B2B titan conquer the consumer fintech world?

Cracking The UPI Wars: Zoho is deepening its push into fintech with the upcoming launch of Zoho Pay, a consumer payments app designed to take on giants like Google Pay and PhonePe. The app, which will allow users to send and receive money, is currently in internal testing and will be available both as a standalone product and integrated within Zoho’s messaging app, Arattai.

The Arattai Pitch: