Zappfresh Enters Frozen Veg Snacks Segment, Commits INR 10 Cr Investment

Delhi NCR-based meat delivery company Zappfresh has entered into the frozen vegetarian snacks category, under the brand name “Meevaa Foods”, as part of scaling its ready-to-eat food category expansion.

Meevaa Foods products will be available in the markets of Delhi NCR from February 9, followed by Mumbai and Bengaluru from March 1. In a statement, Zappfresh said that it has earmarked a capital infusion of INR 10 Cr to scale its frozen food operations over the next two to three years.

The company intends to roll out 12 frozen veg products including samosas, momos, kebabs and patties as Meevaa Foods’ pilot. It also plans to introduce additional products every quarter based on the nature of demand.

Zappfresh expects imports and exports to account for around 15-20% of its frozen food volumes.

The development comes shortly after the company acquired a controlling stake in Avyom Foodtech with a capital infusion of INR 7.5 Cr via private placement. The subsidiary, which was also founded by Zappfresh cofounder Deepanshu Manchanda, subsequently entered into a binding agreement with RTC brand Ambrozia Frozen Foods to acquire its food processing business via a slump sale.

“Our recent acquisition in the frozen and processed foods segment enabled us to fast-track this vision, allowing us to bring our frozen food range to market within just a few weeks, while significantly strengthening our manufacturing and processing capabilities. Curated by Ambrozia, the recipes bring strong product expertise and consistency to our frozen food portfolio,” Manchanda said.

Aside from its recent acquisition, the D2C meat delivery brand has also bought Mumbai-based meat delivery brand Bonsaro in 2024 and Dr Meat in 2023 to enter into new markets.

Founded in 2015, Zappfresh had earlier focussed solely on meat deliveries, with claims to deliver it to the end customer in 90 minutes once the order is placed. The company listed on the BSE SME exchange in October 2025, raising INR 53 Cr via an issuance of fresh issue of shares. Since listing, the company has been gradually expanding beyond its bread and butter meat category.

On the financial front, the meat delivery company reported a net profit of INR 7 Cr in the first half of FY26 (H1 FY26), marking a 2.9X jump from INR 2.4 Cr in the year-ago period. Operating revenue grew 43% YoY to INR 95.6 Cr during the period under review.

As of 14:06 IST, shares of DSM Fresh Foods Ltd were up 4.8% at INR 131.00 apiece on the BSE today.

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