Mahindra Thar Roxx 4x4 Variants Launched: Prices, Features & Bookings Revealed

Mahindra and Mahindra have officially revealed the much-anticipated prices for the Mahindra Thar Roxx 4x4 variants. This rugged off-road vehicle is available exclusively with a diesel engine and comes in three distinct variants: the MX5, AX5 L, and AX7 L. Known for its off-road capabilities and bold design, the Thar Roxx 4x4 is set to make a splash in the SUV market as deliveries are slated to begin this Dussehra. Customers can now book the Roxx online or visit the nearest dealership to secure one of these adventure-ready machines. Here’s a detailed breakdown of the pricing, features, and how it compares to Mahindra’s other popular model, the Scorpio-N.
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Thar Roxx 4x4: Price Breakdown and Variants
Mahindra has positioned the Thar Roxx 4x4 variants at a higher price point compared to their 4x2 counterparts. The entry-level MX3 4x4 MT (manual transmission) is priced at Rs 18.79 lakh (ex-showroom). Stepping up to the mid-spec AX5 L 4x4 AT (automatic transmission), customers can expect a price of Rs 20.99 lakh (ex-showroom). For those seeking the top-tier variant, the AX7 L 4x4 MT is available at Rs 20.99 lakh, with the automatic version (AX7 L AT) priced at Rs 22.49 lakh (ex-showroom).

These prices represent an increase of approximately Rs 1.8 lakh to Rs 2 lakh compared to the equivalent 4x2 variants of the Thar Roxx, which are priced between Rs 12.99 lakh and Rs 20.49 lakh (ex-showroom). While the price hike is noticeable, it is justified by the added features, off-road capabilities, and advanced 4x4 systems that come standard with the Thar Roxx 4x4.


How the Thar Roxx 4x4 Stands Against the Scorpio-N
Mahindra’s Thar Roxx 4x4 is not the only diesel-powered 4x4 SUV in its lineup. The Scorpio-N 4x4, another off-road-focused vehicle, also runs on a diesel engine. Prices for the Scorpio-N 4x4 variants range from Rs 18 lakh to Rs 24.54 lakh (ex-showroom), placing the two models in direct competition.

When comparing the base models, the Thar Roxx 4x4 is roughly Rs 80,000 more expensive than the entry-level Scorpio-N 4x4. However, the top-of-the-line Thar Roxx AX7 L AT is approximately Rs 2.05 lakh cheaper than the flagship Scorpio-N Z8 L 4x4. This price difference may sway customers who are looking for a more affordable off-road SUV with premium features, as the Thar Roxx offers an excellent balance of ruggedness and value.


Power and Performance: The Heart of the Thar Roxx
The Mahindra Thar Roxx 4x4 retains its tried-and-tested 2.2-litre, 4-cylinder MHawk turbo diesel engine. This engine is known for delivering impressive performance both on and off the road, producing 175 hp of power and 370 Nm of torque. These specifications make the Thar Roxx a force to be reckoned with, providing ample power for off-roading enthusiasts and city drivers alike.

Two gearbox options are available: a 6-speed manual and a 6-speed torque converter automatic, catering to different driving preferences. The inclusion of a manual gearbox for purists and an automatic option for those seeking convenience ensures that the Thar Roxx 4x4 is a versatile choice for all kinds of drivers.

Off-Road Capability: The 4XPLOR System
The standout feature of the Thar Roxx 4x4 is Mahindra’s advanced 4XPLOR 4x4 system. This system is designed to enhance the SUV’s off-road capabilities by offering various terrain modes, including Snow, Sand, and Mud. Whether you're navigating slippery slopes or traversing sandy dunes, the Thar Roxx 4x4 is equipped to handle it all.

In addition to the terrain modes, the Thar Roxx 4x4 is fitted with an electronic locking differential, which provides better traction and stability on challenging terrains. This feature ensures that power is distributed evenly across the wheels, preventing wheel spin and making off-road driving safer and more enjoyable.


Features and Technology: A Modern Off-Roader
While the Thar Roxx 4x4 is designed for off-road adventures, it does not skimp on modern amenities. The SUV comes equipped with a host of features designed to enhance comfort, convenience, and safety. Full LED headlamps, fog lights, and DRLs (Daytime Running Lights) provide excellent visibility in all conditions, while the premium interior ensures a comfortable ride for both driver and passengers.

In terms of technology, the Thar Roxx 4x4 offers a well-equipped infotainment system with touchscreen controls, Bluetooth connectivity, and smartphone integration. This allows drivers to stay connected while on the move, whether they’re navigating city streets or exploring rugged terrain. Safety features such as ABS (Anti-lock Braking System), ESP (Electronic Stability Programme), and airbags ensure that both drivers and passengers are protected during every journey.

Festive Launch and Bookings
Mahindra has strategically timed the launch of the Thar Roxx 4x4 variants to coincide with the festive season, with deliveries expected to commence during Dusshera. Interested customers can book their Thar Roxx online or by visiting their nearest Mahindra dealership from October 3, 2024. The festive season is traditionally a popular time for new vehicle purchases, and Mahindra’s attractive pricing and premium features are expected to draw significant interest.

A Strong Contender in the 4x4 SUV Market
The Mahindra Thar Roxx 4x4 is a powerful addition to Mahindra’s off-road vehicle lineup, combining rugged performance with modern features and technology. With competitive pricing and a range of options to suit different driving preferences, the Thar Roxx 4x4 is poised to be a popular choice among adventure-seekers and off-road enthusiasts.

Its impressive 4XPLOR system, powerful diesel engine, and range of modern conveniences make it a versatile and capable SUV, ready to tackle any terrain. As bookings open and deliveries approach, the Thar Roxx 4x4 is set to make a significant impact on the market, offering drivers the ultimate combination of style, performance, and off-road capability.