TVS Raider Surpasses 1.6 Million Units In Record-breaking Sales

Launched on 16 September 2021, the TVS Raider 125 has carved a niche in India’s competitive commuter motorcycle segment. In just four years, it has become a favourite for riders seeking a combination of sportiness, technology, and practicality. Selling over 1.6 million units globally, the Raider has consistently proven its appeal, both domestically and abroad. This article explores its performance milestones, market position, and what the future holds for this sporty 125cc commuter.

Strong Sales Performance Over Four Years

Since its debut, the TVS Raider 125 has recorded impressive sales figures, with over 1.35 million units sold in India and more than 245,000 units exported internationally. Accounting for nearly 40 percent of TVS’s cumulative motorcycle sales, the Raider has been a major revenue contributor. Its initial years saw strong momentum, reflecting the market’s enthusiasm for a stylish, tech-laden 125cc commuter that broke away from conventional designs.

Domestic Market Highlights

In India, the Raider 125 quickly became one of TVS’s best-selling motorcycles. At its peak, annual sales exceeded 4.7 lakh units, surpassing several established models in the company’s lineup. Even with a recent moderation in demand, the Raider remains a leading choice for riders seeking a sporty commuter experience. Its strong brand recognition and unique positioning continue to attract a loyal customer base despite a crowded 125cc segment.

Expanding International Footprint

The TVS Raider 125 has also made its mark internationally. Over 245,000 units have been exported to various markets, and export numbers continue to grow year on year. This global acceptance highlights the Raider’s versatile appeal, offering style, performance, and modern features that resonate with riders beyond India’s borders.

Navigating Competition in the 125cc Segment

The Raider 125 pioneered the sporty commuter segment, but the market has since become highly competitive. Rival models from leading manufacturers, including Hero, Bajaj, and Honda, have entered the same category, challenging TVS’s dominance. Despite this, the Raider continues to stand out with its distinctive styling, advanced features, and performance-oriented design, maintaining a strong presence in a highly contested segment.

Advanced Features and Rider Appeal

The Raider 125 comes equipped with a range of features designed to appeal to modern commuters. A fully digital instrument cluster, LED lighting, and a responsive engine enhance both performance and practicality. The motorcycle balances sporty aesthetics with everyday usability, making it suitable for city commuting as well as weekend rides. These features contribute significantly to its continued popularity among younger riders and urban commuters.

GST 2.0 and Market Impact

Recent tax reforms under GST 2.0 have reduced the tax on motorcycles below 350cc from 28 percent to 18 percent. This has resulted in a lower on-road price for the Raider 125, making it more accessible to a wider audience. The reduction in cost is expected to further stimulate demand and may help the model regain momentum in the domestic market, reinforcing its position as a top choice in the sporty commuter segment.

Looking Ahead: Sustaining Growth

As the Raider 125 celebrates four successful years, its future appears promising. While it faces stiff competition, its strong track record, technological edge, and expanding international presence position it well for continued success. With a combination of style, performance, and affordability, the Raider 125 is likely to remain a popular choice for riders seeking a sporty, modern commuter motorcycle.