Windsor EV: MG's First Crossover Utility Vehicle Hits Indian Market

MG Windsor EV : JSW MG Motor India has officially launched its highly anticipated Windsor EV, a new entrant into the electric vehicle market that aims to bridge the gap between a sedan's comfort and an SUV's spaciousness. Priced competitively at Rs 9.99 lakh (ex-showroom), the Windsor EV sits between the MG Comet EV and the ZS EV in the brand’s electric lineup. Inspired by the grandeur of Windsor Castle, the Windsor EV brings with it an impressive combination of design, technology, and power, tailored to the needs of modern Indian drivers. Pre-bookings are now open, with deliveries slated to begin from October 12th.

A Unique CUV Design: Blending Elegance with Utility
The Windsor EV is MG's first 'intelligent CUV' (Crossover Utility Vehicle), a rebadged version of the Wuling Cloud EV sold overseas. However, MG has tweaked the powertrain for the Indian market, giving the vehicle its own identity. The AeroGlide design sets it apart from traditional SUVs, featuring an MPV-like silhouette that balances aesthetic appeal with practical dimensions.

With a high-set bonnet, the vehicle’s front and rear are defined by a full-width LED light bar, adding a sleek touch to its overall appearance. The distinctive vertically stacked LED headlamps and squarish tail lamps complete the bold look. Enhancing its street presence are 18-inch diamond-cut alloy wheels, flush door handles, and an illuminated MG logo on the front, emphasising its premium standing. With a wheelbase of 2,700 mm, the largest in its class, the Windsor EV offers enhanced stability and space.

Luxurious Interiors with High-Tech Features
Stepping inside the Windsor EV reveals a cabin designed with both comfort and sophistication in mind. The interior is decked out in Knight Black, with gold accents for a touch of luxury. The Aero-Lounge seats are a standout feature, offering up to a 135-degree multi-step recline, allowing passengers to relax in comfort during long journeys. The second-row seats, designed airline-style, offer further recline options, while the 60:40 rear seat split opens up an impressive 604-litre boot space for added convenience.

Perhaps the most eye-catching interior feature is the massive 15.6-inch infotainment touchscreen. Equipped with wireless smartphone connectivity, it supports voice recognition in six languages, catering to a wide demographic. Additionally, a digital driver’s display, a 9-speaker audio system, rear AC vents, and steering-mounted e-shifters ensure the driver remains both informed and comfortable. With over 80 connected car features, the Windsor EV truly aims to offer a seamless digital experience. Its digital Bluetooth key allows drivers to share access and even drive the car without a physical key.

A Focus on Safety: Built to Protect
When it comes to safety, MG Motor has spared no effort with the Windsor EV. It comes with six airbags as standard, ensuring that both driver and passengers are well-protected in the event of an accident. The car is further fortified with over 35 safety features, including electronic stability control (ESC), all-wheel disc brakes, and a tyre pressure monitoring system (TPMS).

Additionally, the Windsor EV is fitted with an electronic parking brake with auto hold, which enhances safety on steep inclines and during emergency stops. These features align the Windsor EV with the high safety expectations of today’s drivers, especially in urban settings where braking and manoeuvrability are key.

Efficient Powertrain and Flexible Ownership Options
Under the hood, the Windsor EV is powered by a 38 kWh battery pack, producing 136 hp and 200 Nm of peak torque. This robust performance allows for a driving range of 331 km on a single charge, making it a viable option for both city commutes and longer drives. Its battery comes with a unique Battery-as-a-Service (BaaS) program, a flexible option that allows owners to reduce initial costs by paying Rs 3.5 per kilometre for battery usage. This innovative approach gives budget-conscious buyers a more affordable entry point into the EV market.

Additionally, MG is offering an assured buyback program that guarantees up to 60 percent of the vehicle’s value after three years. This added incentive provides a sense of financial security for those uncertain about investing in an electric vehicle, further enhancing the Windsor EV’s appeal.

Booking and Availability: What You Need to Know
Pre-bookings for the MG Windsor EV are already underway, and the official bookings will open on October 3rd. Customers will be able to take exclusive test drives starting from September 25th, allowing them to experience the vehicle’s advanced features firsthand before making a purchase. With deliveries set to begin from October 12th, the Windsor EV is expected to generate significant interest in the Indian EV market.

Available in three variants and four colour options, the Windsor EV gives buyers the flexibility to choose a model that fits their personal style and needs. Whether you’re looking for a family car, a stylish city cruiser, or a tech-laden ride, the Windsor EV promises to deliver.

The launch of the MG Windsor EV signals a new chapter in the brand’s electric vehicle offerings in India. By combining advanced technology with practical features and offering flexible ownership options like BaaS and assured buyback, MG has created an appealing package for Indian consumers. Whether it’s the intelligent design, the spacious and luxurious interior, or the competitive price point, the Windsor EV is well-positioned to make a strong impact in the rapidly growing Indian EV market.